ArticlePloS one2024
Unlocking the secrets of green semiotics: The revolutionary power of eco-symbols in transforming consumer perceptions and catalyzing behavioral shifts in emerging markets.
Article in PloS one, 2024. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 1 paper.
What it found
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
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Who cites it
1 citing paper in PubMed.
- Brand attitude as the catalyst: transforming perceived ESG to consumer's purchase intention in low-carbon consumption.Frontiers in psychology · 2025Article
Corrections and comments
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Authors and funding
3 authors.
Funding
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Abstract
This study delves into the intriguing dynamics between green semiotics and brand experiences, examining how elements like color, image, logo, and font not only shape brand experiences towards eco-friendly products but also influence green consumer behavior and thinking. Conducting a survey among 357 Thai consumers, this research uses Covariance-based Structural Equation Modeling (CB-SEM) to unearth the complex relationships between these semiotic elements and the multifaceted dimensions of brand experience-cognitive, sensory, emotional, and cultural. Surprisingly, the analysis revealed a predominantly negative impact of green semiotics on consumer perceptions, challenging the prevailing notion that eco-friendly branding consistently engenders positive reactions. Theoretically, this research sheds light on the potential pitfalls of green semiotics in branding, while practically, it offers critical insights for marketers on the cautious use of these elements to avoid consumer disillusionment and enhance sustainable consumer engagement, thereby contributing to a more nuanced understanding of how green brand experiences can be optimized to foster positive environmental behavior.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.