ArticleBasic and clinical neuroscience
Gender Effect on Neural Correlates of Autobiographical False Memories for Brand Images.
Article in Basic and clinical neuroscience. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 1 paper.
What it found
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
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Who cites it
1 citing paper in PubMed.
- Enhancing EEG Components in Adolescents With ADHD Using Transcranial Electrical Stimulation: A Randomized-active Controlled Study.Basic and clinical neuroscience · 2025Article
Corrections and comments
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Authors and funding
3 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
Introduction: This study investigated the effect of autobiographical brand images on false memory formation in adults, using the category associate's procedure. The study also applied the event-related potential (ERP) approach to explore neural correlates of false memory and gender differences in false memory recall of brand images. Methods: Eight categories of autobiographical brand images were implied in a category associates' procedure to investigate false memory recall. ERP data were obtained from 24 participants (12 females and 12 males) using a 32-channel amplifier while subjects were performing the memory task. Subsequently, gender effects on behavioral responses and neural correlates of false and true memory recalls were statistically compared using peak amplitude and latency of P300, late positive complex, and FN400 components. Results: The results showed that left frontal areas in women were more activated in response to false memories compared to men, however, the men's brain responses were faster. In addition, the men's brain responses to false memories were widely distributed mainly over frontal, parietal, and occipital areas. Conclusion: Males and females differently process autobiographical brand images. Nevertheless, the differential neural process may not influence their recognition rate or response time.
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Registered trials
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