The Sexual Double Standard toward Non-Heterosexual Populations: Evaluations of Sexually Active Gay Men and Lesbian Women.

We examined the sexual double standard (SDS) toward sexually active gay men and lesbian women and the role that participants' masculinity and femininity played in their evaluations. We hypothesized that there would be a reverse SDS in which highly sexually active lesbian women would be evaluated positively and highly sexually active gay men negatively, with both being evaluated more negatively than less sexually active gay men and lesbians. We also hypothesized that masculinity would moderate this effect, with participant masculinity being positively related to stronger negative evaluations of highly sexually active gay targets and more positive evaluations of highly sexually active lesbian targets. Results indicate a weak SDS in the areas of likability and morality, with highly sexually active lesbians being liked by masculine participants the most and highly sexually active gay men being rated as the least moral. The SDS appears to be influenced by expectations of gender roles and may be reversed for gay men and lesbian women because of these expectations.