ArticleFrontiers in psychology2024
Using an Instagram campaign to influence knowledge, subjective norms, perceived behavioral control, and behavioral intentions for sustainable behaviors.
Article in Frontiers in psychology, 2024. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 4 papers.
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Who cites it
4 citing papers in PubMed.
- Fukushima treated water release and marine sports.Frontiers in psychology · 2026Article
- Promoting healthier food purchases via social media: the role of polls and their visual features.Frontiers in nutrition · 2026Article
- Modeling teacher education students' adoption of large language models through an extended technology acceptance framework.Scientific reports · 2025Article
- Reducing plastic waste from cable ties in food packaging through microbiological testing and behavioral intervention informed by stakeholder perspectives.Scientific reports · 2025Article
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Authors and funding
3 authors.
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Abstract
Introduction: Climate change poses one of the most pervasive threats to the planet today. Intervention is required to promote pro-environmental behaviors among individuals to curb its effects. Borrowing several constructs from the Theory of Planned Behavior, we designed and evaluated a campaign, delivered primarily through Instagram, to shift sustainability-related cognitions and behaviors among university students. Methods: An online survey was distributed to undergraduate students at a Northern California university and collected responses from 1,552 participants. Results: Comparing students who self-reported exposure to the campaign with those who were not exposed, students who observed the campaign materials had more knowledge about ( Discussion: Implementing campaigns inspired by behavior change theories may be one viable strategy to increase individual sustainable behaviors for climate change mitigation.
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