ArticleScientific reports2024
Media literacy and its role in promoting sustainable food consumption practices.
Article in Scientific reports, 2024. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 6 papers.
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6 citing papers in PubMed.
- Socioeconomic determinants of practical adaptive capacity and food security under climate stress in Western Iran.Scientific reports · 2026Article
- Application of the expanded theory of planned behavior in predicting Iranian students' intention to use probiotic products.Scientific reports · 2026Article
- The role of beliefs and behavioral intentions in the analysis of community health responses to climate change.Scientific reports · 2026Article
- Predictors of female students' intentions toward urban forest conservation for climate change mitigation in Iran.Scientific reports · 2025Article
- Article
- Developing a specific model to exploring the determinant of individuals' attitude toward forest conservation.Frontiers in psychology · 2024Article
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4 authors.
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Abstract
Household food consumption is a major driver of environmental impacts globally. Promoting sustainable consumption practices is crucial for addressing the challenges of resource depletion, food waste, and climate change. This study investigates the role of media literacy in fostering sustainable consumption awareness and behavior. A total of 432 Iranian consumers participated in the study by completing an online structured questionnaire. The data was analyzed using partial least squares structural equation modeling (PLS-SEM), revealing that the different aspects of media literacy, including usage, accessibility, content generation, and critical understanding, accounted for 93% of the variance in sustainable consumption awareness. Additionally, these factors explained 51% of the variance in sustainable consumption intention. The combined influences of sustainable consumption awareness and intention accounted for 87% of the variance in sustainable consumption behavior. To promote sustainable consumption, it is recommended to establish dedicated networks and channels that focus on delivering sustainable and healthy consumption content. Furthermore, organizing programs featuring environmental experts and interactive platforms, such as question-and-answer panels, can enhance critical understanding among media-literate audiences and contribute to the adoption of more sustainable consumption practices.
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