ArticleFoods (Basel, Switzerland)2024
Consumer Awareness, Perceptions and Avoidance of Ultra-Processed Foods: A Study of UK Adults in 2024.
Article in Foods (Basel, Switzerland), 2024. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 20 papers.
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Who cites it
20 citing papers in PubMed.
- Ultra-processed Foods and Athletes: Current Insights on Classification, Use, Awareness, and Impact-A Narrative Review.Sports medicine - open · 2026Review
- Ultra-Processed Food Intake and Its Dietary Sources and Correlates Among Polish Young Adults: A Cross-Sectional Study.Nutrients · 2026Article
- Caloric content and industrial processing modulate the mental simulation of food concepts.Psychological research · 2026Article
- Public Awareness and Support for Governmental Intervention to Address Harms Associated With Consumption of Ultraprocessed Foods: A National Survey, United States, June 2025.American journal of public health · 2026Article
- The Purpose of Food Processing and Ultra-Processed Food: the Potential, Pitfalls and Path Forward for Public Health.Current nutrition reports · 2026Review
- Hidden Risks of Ultra-Processed Foods: How Health and Environmental Risk Perceptions Drive Sustainable Dietary Intentions in Taiwan.Nutrients · 2026Article
- Understandings of ultra-processed foods among adults with responsibility for household food activities in the United Kingdom: a qualitative study.BMC global and public health · 2026Article
- Perceptions of ultra-processed foods, food processing and food healthfulness among a cross-sectional national sample of US adults: do perceptions align with the evidence?Public health nutrition · 2026Article
- Eat UP: a precise, science-based, value-aware, translatable diet quality metric for public health nutrition.Public health nutrition · 2026Article
- The Future of Food Processing-A Food Science and Technology Perspective. Proceedings of a Roundtable Event.Nutrition bulletin · 2026Article
- What Is the Role of Plant-Based Alternatives to Animal Foods in the Great Food Transformation: A Narrative Review.The Journal of nutrition · 2026Review
- Culinary memories, perceived barriers, and motivations for home cooking among younger and older adults in Spain: a qualitative cross-sectional study.Frontiers in nutrition · 2026Article
- How young adults in the United States understand and conceptualise ultra-processed foods.Journal of nutritional science · 2026Article
- The politics of processed foods: Consumer perceptions of policies targeting ultra-processed foods.PloS one · 2026Article
- Should Grain-Based Staple Foods Be Included in Admonitions to "Avoid Processed and Ultra-Processed Food"?Nutrients · 2025Review
- Ultra-Processed Diets and Endocrine Disruption, Explanation of Missing Link in Rising Cancer Incidence Among Young Adults.Cancers · 2025Review
- Ultra-Processed Foods and Dietetic Practice: Findings From a Survey and Focus Group With UK Dietitians.Journal of human nutrition and dietetics : the official journal of the British Dietetic Association · 2025Article
- Associations between ultra-processed foods intake and preserved ratio impaired spirometry in U.S. adults.Frontiers in nutrition · 2025Article
- Ultra-processed food intake and impairment across multiple cognitive domains in nationally representative older U.S. adults.Frontiers in public health · 2025Article
- Dietary guidance on plant-based meat alternatives for individuals wanting to increase plant protein intake.Frontiers in nutrition · 2025Article
Corrections and comments
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Authors and funding
5 authors.
Funding
Abstract
backgroundUltra-processed food (UPF) is currently not included in most countries' dietary guidance. However, there may be growing public interest and consumer avoidance of UPF due to media reporting of studies on the negative health outcomes associated with UPFs.
methodsWe surveyed 2386 UK adults (M age = 45 years, 50% female) during February-April 2024. Participants completed measures on awareness of the term UPF, whether the UPF status of foods affects their dietary decision-making, and confidence in identifying UPFs. Participants categorised a list of 10 foods (5 UPFs and 5 non-UPFs) as UPF vs. not, before rating whether information about studies linking UPF to worse health impacts on their negative affect and acts as a deterrent to consuming UPFs.
resultsMost participants (73%) were aware of the term UPF and 58% reported that their food choices are determined by whether they believe a food is ultra-processed or not. Participants with the highest income and education levels were most likely to report both being aware of, and, avoiding consuming UPFs. Most participants could not accurately categorise whether foods were UPFs. Some sociodemographic groups (e.g., higher education levels) were more likely to accurately categorise UPFs but were also more likely to incorrectly believe that non-UPFs were UPFs. Participants tended to report that UPF-health risk information increases negative affect and acts as a deterrent to consuming UPFs.
conclusionsIn this study, a large number of UK adults reported avoiding consuming UPFs. This was particularly pronounced among those with the highest education and income levels.
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