ArticleCognitive neurodynamics2024
Semantic and syntactic processing of emojis in sentential intermediate positions.
Article in Cognitive neurodynamics, 2024. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 1 paper.
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Who cites it
1 citing paper in PubMed.
- Emojis in Marketing and Advertising: A Systematic Literature Review.Behavioral sciences (Basel, Switzerland) · 2025Review
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4 authors.
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Abstract
The current study investigated the neuro mechanisms of emoji processing as sentence predicate in written context. In the hybrid textuality which is more cognitively engaging, emojis in sentential intermediate positions were designed as either congruent or incongruent to the context. The results showed that incongruent words led to a robust N400 effect, while incongruent emojis only elicited the P600 effect. It implies that semantics and syntax of words can be separated while those of emojis seem to be integrated together. That is, when the meaning of the emoji is violated to the sentential context, its grammatical role cannot be well interpreted, especially when it is used as a key grammatical component in a sentence, such as the predicate. Thus, it shows that even though the meaning of emojis can be interpreted by readers, their syntactic and semantic functions cannot be clearly separated. In comparison with word processing, the larger amplitude with emojis in the time window of 350-500 ms shows more cognitive efforts in emoji semantic processing, possibly arising from the switch of modalities within the visual channel, that is, the multimodal cognitive load.
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