ArticleJournal of gambling studies2024
Examining the Role of Sports Betting Marketing in Youth Problem Gambling.
Article in Journal of gambling studies, 2024. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 4 papers.
What it found
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Who cites it
4 citing papers in PubMed.
- Efficacy of the School Gambling Prevention Program "What's at stake?": A Cluster Randomized Controlled Trial.Journal of gambling studies · 2026Article
- Sports Betting Ads are Everywhere. That Could be a Public Health Problem.Journal of gambling studies · 2026Article
- Who Bets Online? A Multidimensional Analysis of Demographic, Financial, and Psychosocial Predictors in Brazil's Emerging Gambling Market.Journal of gambling studies · 2026Article
- Influence of sponsorship on betting intentions: from linear to deep learning models.Harm reduction journal · 2026Article
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Authors and funding
3 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
backgroundSports betting is becoming increasingly common among young people in the UK and Australia. There is a need to understand how the marketing of sports betting may influence risky and pathological gambling to inform policies aimed at reducing harm. This study examines whether sports betting advertising may predict problem gambling scores among young people, while accounting for non-marketing variables.
methodsWe recruited 567 participants (53.1% male) aged 18-24 years from an online research panel. Participants were eligible if they had an active betting account and regularly bet on sports. We conducted a hierarchical regression analysis to examine whether four marketing-related measures (exposure to advertising, ad-driven betting decisions, use of betting inducements, and perceived susceptibility to betting inducements) could predict PGSI scores. We controlled for several demographic, psychological, and behavioural variables, including gender, gambling participation, spend per session, participation in in-play betting, normative beliefs about sports betting, and impulsivity.
resultsThe study revealed that sports betting marketing was positively associated with PGSI scores after controlling for non-marketing variables. Significant marketing predictors included ad-driven betting decisions and perceived influence from betting inducements. Other significant predictors included participation in non-sports betting gambling activities, spend per session, involvement in in-play betting, and the impulsivity trait of negative urgency.
conclusionSports betting marketing appears to be implicated in young people's gambling problems. Specifically, young people who have gambling problems may be more likely to bet in response to advertising, and betting incentives may contribute to an intensification of their gambling behaviour. This study supports the implementation of regulations and restrictions on advertising as a measure to protect young problem gamblers.
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