ArticleFrontiers in public health2024
Impact of health science popularization videos on user perceived value and continuous usage intention: based on the C-A-C and ECM model framework.
Article in Frontiers in public health, 2024. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 10 papers.
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Who cites it
10 citing papers in PubMed.
- Determinants of Learners' Continuance Intention in Informal Video Learning: Evidence from YouTube.Behavioral sciences (Basel, Switzerland) · 2026Article
- Drivers of Continued Fitness Short Video Usage: An Integrated Model of Technology Acceptance and Health Beliefs.Behavioral sciences (Basel, Switzerland) · 2026Article
- The quality and reliability of short videos about Sjögren syndrome on TikTok and Bilibili: A cross-sectional study.Medicine · 2026Article
- Development and evaluation of an educational video for advance care planning among Chinese university students.BMC palliative care · 2026Article
- Trust Building in Internet-Based Home Care Among Loyal Patients: Qualitative Study.Journal of medical Internet research · 2026Article
- Psychological factors associated with Chinese users' adoption of AI-generated health education short videos: a PLS-SEM-ANN-IPMA study.Frontiers in psychology · 2026Article
- Quality assessment of short videos on health science popularization in China: scale development and validation.Frontiers in public health · 2025Article
- Research on the factors affecting the adoption of health short videos by the college students in China: unification based on TAM and UTAUT model.Frontiers in psychology · 2025Article
- The impact of social media on university students' revisit intention in sports tourism: A hybrid method based on SEM and ANN.PloS one · 2025Article
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Authors and funding
4 authors.
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Abstract
Objective: To enhance individuals' sustained intention to use health science popularization videos, this study investigated the path relationships and influencing mechanisms of health science popularization video factors on users' perceived value, expectancy confirmation, enjoyment, satisfaction, trust, and continuous usage intention based on the cognitive-affective-conative and expectation-confirmation model theoretical framework. Methods: This study adopted a cross-sectional design and collected data using self-administered questionnaires. The hypotheses were analyzed using the smart partial least squares (Smart-PLS) structural equation modeling method with a dataset containing 503 valid responses. Subsequently, comprehensive data analysis was conducted. Results: Blogger and video quality factors present in health science popularization videos substantially influenced users' perceived value ( Discussion: This study offers both theoretical and practical insights into enhancing the quality of health science popularization videos. From a theoretical perspective, it expands upon the cognitive-affective-conative and expectation-confirmation model theoretical frameworks, enriches the theoretical model, and offers theoretical references for future research in this domain. From a practical perspective, enhancing the overall quality of health science popularization content significantly influences users' perceived value, emotional engagement, and continued usage intention to engage with the content.
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