ArticleFrontiers in psychology2024
Predisposing factors of using cosmetics in Iranian female students: application of prototype willingness model.
Article in Frontiers in psychology, 2024. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 2 papers.
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2 citing papers in PubMed.
- Discrete choice experiments: a primer for the communication researcher.Frontiers in communication · 2025Article
- Cosmetic usage: Knowledge, attitude and behaviour among female college students in India.Bioinformation · 2025Article
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6 authors.
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Abstract
Background and aim: The use of cosmetics among Iranian teenagers and youths has increased more than ever before. This study investigated the predisposing factors of cosmetic use in female students of Ardabil University of Medical Sciences by using the prototype willingness model (PWM). Methods: This cross-sectional study was conducted with 384 students, selected based on multistage sampling. Data were collected using a two-part questionnaire that included demographic variables and PWM questions. Then multiple regression analysis was used in SPSS (version 20). Results: There was a significant difference in the frequency of daily cosmetic use based on the education levels ( Conclusion: Prototypes (social imagination) and attitudes were the main predictors of using cosmetics among female students. To be effective in targeting cosmetic use, interventions must target both social and individual paths.
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