ArticleBMC psychology2024
Extending the theory of planned behavior model to explain people's behavioral intentions to follow China's AI generated content law.
Article in BMC psychology, 2024. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 4 papers.
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4 citing papers in PubMed.
- AI literacy and high school English teachers' teaching anxiety: the chain mediation role of teaching self-efficacy and work engagement.Frontiers in psychology · 2026Article
- The impact of social marketing practices in promoting digital etiquette: a descriptive and analytical study on a sample of Fallujah University students.F1000Research · 2026Article
- Exploring the factors influencing the adoption of artificial intelligence technology by university teachers: the mediating role of confidence and AI readiness.BMC psychology · 2025Article
- Factors Influencing Consumer Willingness to Use AI-Driven Autonomous Taxis.Behavioral sciences (Basel, Switzerland) · 2024Article
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3 authors.
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Abstract
AI Generated Content Law was extensively promoted in 2023; hence, it is crucial to uncover factors influencing people's behavioral intentions to comply with the AI Generated Content Law. This study extends the theory of planned behavior to explore the factors influencing people to follow AI Generated Content Law in China. In addition to the factors in TPB model, such as one's attitudinal factors, normative factors, and perceived behavioral control, we add another factor-moral obligation to extend the theory of planned behavior model. We used convenient sampling and there were 712 effective samples. Using the statistical software Amos17.0, the result shows that attitude, subjective norms, perceived behavioral control and moral obligation all have positive effects on intentions to follow AI Generated Content Law.
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