ArticleBehavioral sciences (Basel, Switzerland)2024
Factors Influencing Willingness to Continue Using Online Sports Videos: Expansion Based on ECT and TPB Theoretical Models.
Article in Behavioral sciences (Basel, Switzerland), 2024. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 4 papers.
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Who cites it
4 citing papers in PubMed.
- Determinants of mobile fitness app continuance intention using PLS SEM NCA and fsQCA.Scientific reports · 2026Article
- Explaining EFL students' continuance intention to use e-learning through technology acceptance, expectation confirmation, and flow theory.Scientific reports · 2026Article
- Investigation of the impact of cognitive load on EFL learners' satisfaction with MOOCs: the mediating role of expectation confirmation and perceived usefulness.BMC psychology · 2025Article
- The impact of social media on university students' revisit intention in sports tourism: A hybrid method based on SEM and ANN.PloS one · 2025Article
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4 authors.
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Abstract
Digital sports, also known as online sports, are a new form of sport that users have tried in recent years. Despite the rapid growth of online sports, the factors influencing users' willingness to sustain their use are currently unknown. Based on the theory of planned behavior (TPB) and expectation-confirmation theory (ECT), this study empirically investigates the factors influencing the persistent use of online sports videos. Questionnaires were administered to participants. A total of 305 participants completed the questionnaire. Structural equation modeling showed that all hypotheses' paths were significant, except for H11 and H12. The results indicated that perceived usefulness, expectation confirmation, and coach social presence had a significant positive effect on users' satisfaction in using online sports videos. Moreover, satisfaction, behavioral attitudes, subjective norms, and perceived behavioral control had a significant positive effect on users' willingness to consistently use online sports videos, with gender moderating the impact of satisfaction and behavioral attitudes on the willingness to consistently use. We discuss the practical implications and recommendations for applying this study's findings.
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