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ArticleHeliyon2024

The effect of mobile marketing antecedents on the purchase intention of staple products: A case of the bottom of the pyramid (BoP) market segment in Khayelitsha, South Africa.

Siphiwe Dlamini et al.PubMed ↗Full text ↗Publisher ↗

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The effect of mobile marketing antecedents on the purchase intention of staple products: A case of the bottom of the pyramid (BoP) market segment in Khayelitsha, South Africa. | OpenQuestion