ArticleScientific reports2024
Divergence and convergence: a cross-generational study on local food consumption.
Article in Scientific reports, 2024. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 6 papers.
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
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Who cites it
6 citing papers in PubMed.
- Online Food Purchase Frequency Across Generations: Associations with Healthy Eating, Environmental Concern, and Economic Decision Indicators.Nutrients · 2026Article
- Generational Influence on Diet Quality: An Analysis Based on Vigitel 2023.Journal of human nutrition and dietetics : the official journal of the British Dietetic Association · 2026Article
- Food-Sustainable Behaviors and Attitudes of Generation Z Consumers-Measurement and Analysis of Selected Behaviors.Foods (Basel, Switzerland) · 2026Article
- How Does Perceived Value Influence Functional Snack Consumption Intention? An Empirical Analysis Based on Generational Differences.Foods (Basel, Switzerland) · 2025Article
- Determinants of Purchase Intention for Meat-Based Chilled Ready Meals in New Zealand: A Consumer Behaviour Perspective.Foods (Basel, Switzerland) · 2025Article
- Generational perspectives on sustainable diets in Saudi Arabia: implications for food security and behavioral change.Frontiers in nutrition · 2025Article
Corrections and comments
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Authors and funding
4 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
In the context of the expanding local food market, grasping the evolutionary trajectory of consumer purchasing behavior is crucial for understanding market dynamics. This study adopts a cross-generational perspective to delve into and elucidate the similarities and differences in local food consumption behaviors between Gen Z and Gen Y. Through the analysis of online survey data from 251 individuals of Gen Z and 319 of Gen Y and utilizing the Theory of Planned Behavior as a theoretical framework, and the study identifies eight key variables. The findings reveal that while Gen Z and Gen Y exhibit a range of common characteristics in their choice of local food,including attention to word of mouth, health consciousness, subjective norms, perceived behavioral control, and attitude.there is a significant divergence in their motivating factors for purchasing. Specifically, convenience is the primary driver for Gen Z when selecting local food; conversely, price is the decisive factor in the decision-making process of Gen Y. By unveiling these significant differences and similarities, the research offers significant understanding beneficial to the food sector, particularly in formulating market strategies targeted at different generations.
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