Evidence map›Paper›PMID 38839613›Full record

ArticleAesthetic plastic surgery2024

Generational Exploration on Aesthetic Medicine Products: Influence of Social Media, Reviews, and Brand Identity-GEMS Bond Survey.

Eqram Rahman, William Richard Webb, Parinitha Rao, Nanze Yu, Patricia E Garcia, Sotirios Ioannidis, Wolfgang G Philipp-Dormston, Karim Sayed, Zakia Rahman, Ash Mosahebi and 1 more

Abstract read
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In one paragraph

Article in Aesthetic plastic surgery, 2024. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 1 paper.

0numbers the graph read from it
0cells of the map it votes in
1citing papers in PubMed
–field-weighted citation impact
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

1 citing paper in PubMed.

  1. Article
4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

11 authors.

Eqram RahmanResearch and Innovation Hub, Innovation Aesthetics, London, WC2H 9JQ, UK. Eqram.rahman@gmail.com.ORCID 0000-0002-8443-8338
William Richard WebbResearch and Innovation Hub, Innovation Aesthetics, London, WC2H 9JQ, UK.
Parinitha RaoThe Skin Address, Aesthetic Dermatology Practice, Bengaluru, India.
Nanze YuDepartment of Plastic and Reconstructive Surgery, Peking Union Medical College Hospital, Beijing, China.
Patricia E GarciaPrivate Practice in Dermatology, Puerto Vallarta, Mexico.
Sotirios IoannidisPlastic Surgery Clinic, Thessaloniki, Greece.
Wolfgang G Philipp-DormstonHautzentrum Koeln, Cologne, Germany.
Karim SayedNomi Oslo, Oslo, Norway.
Zakia RahmanStanford Dermatology, Stanford university School of Medicine, Redwood City, California, USA.
Ash MosahebiDepartment of Plastic and Reconstructive Surgery, Royal Free Hospital, Hempstead, London, UK.
Jean D A CarruthersDepartment of Ophthalmology, University of British Columbia, Vancouver, BC, Canada.

Funding

No grant is acknowledged in the PubMed record.

6 · The paper itself

Abstract

introductionThe study investigates the impact of social media reviews and brand identity on consumer preferences in the non-surgical aesthetics products across different generations. It highlights the evolving landscape of aesthetic medicine and surgery, driven by technological advancements and a cultural shift towards individual well-being. The research aims to explore the interplay between generational preferences, the influence of social media, and the role of brand identity in shaping consumer decisions.

methodsA cross-sectional study design was employed, with a sample size of > 5000 participants stratified across various generational cohorts. The study utilized an online questionnaire to capture both quantitative and qualitative insights into consumer behaviour, with statistical analysis performed to identify patterns and relationships.

resultsAnalysis of 5850 responses revealed distinct generational preferences and behaviours. Social media engagement varied significantly across generations, with younger cohorts placing a higher emphasis on online reviews. The study also found that brand identity's influence is diminishing in decision-making processes, with consumers increasingly relying on peer reviews and social media content.

conclusionThe findings highlight a pivotal shift in the non-surgical aesthetics consumer market, emphasizing the growing importance of social media and peer reviews over traditional brand identities. Importantly, the study underscores the critical need for integrating patient safety and evidence-based practice within marketing strategies. As consumer preferences evolve towards valuing transparency and authenticity, non-surgical aesthetics providers must prioritize these elements, ensuring that their services are not only appealing but also grounded in safety and scientific validity. LEVEL OF EVIDENCE IV: "This journal requires that authors assign a level of evidence to each article. For a full description of these Evidence-Based Medicine ratings, please refer to the Table of Contents or the online Instructions to Authors www.springer.com/00266 ."

Indexed as

Social MediaAdolescentAdultAgedAge FactorsConsumer BehaviorCosmetic TechniquesCross-Sectional StudiesEstheticsFemaleHumansMaleMiddle AgedSurveys and QuestionnairesYoung AdultAesthetic medicineBrand identityGenerational perceptionNon-surgical aestheticsSocial mediaSocial media influencers

Identifiers

What OpenQuestion holds

Textmetadata
Read underepoch 390

Registered trials

None linked

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.