Flower reflectance and floral traits data from Ökologisch-Botanischer Garten (OBG), Germany.

Not all colours are perceived and interpreted equally. The electromagnetic spectrum is perceived differently by the distinct visual systems of animal species, resulting in differences in each species' colour perception. Given the diverse colours found in flowering plants, it is interesting to consider the colour perception of insects and the co-evolution of flowering plants to attract pollinators. Here, we considered the differences between human visual systems and that of bees and flies-the two largest insect pollinator groups. We collected flower reflectance spectral data of 73 species across seven human-perceived colours using a spectrophotometer. Minimum of 3 different flowers were used to measure the reflectance properties of flower colours. The raw data can be used to visualize the different animals' visual systems i.e. it can be processed and translated into known photoreceptors of human, bee, and fly visual systems. Overall, our data will help to compare how different animals see flower colours in the natural world and will also highlight the importance of understanding the interspecific communication in plant-pollinator communities. Thus, our data will assist scientists in the future to recognize the floral colour evolution in angiosperms.