ArticleSubstance use & misuse2024
Adolescents and Young Adults Use of Social Media and Following of e-Cigarette Influencers.
Article in Substance use & misuse, 2024. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 4 papers.
What it found
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Who cites it
4 citing papers in PubMed.
- Evading regulation: young people's exposure to harmful commodity marketing in the social media feeds of their favourite influencers.Health promotion international · 2026Article
- E-cigarette access and age verification among adolescents, young adults, and adults.Addictive behaviors · 2025Article
- Trends in and Risk Factors for Nicotine Consumption in Childhood and Adolescence-Findings of the "Prevention Radar," a Survey Study in German Schools, 2016–2024.Deutsches Arzteblatt international · 2024Article
- Smoke Returns in Disguise.Open respiratory archivesArticle
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Authors and funding
4 authors.
Funding
Abstract
backgroundWith high rates of both e-cigarette and social media use among adolescents and young adults (AYAs), social media influencers who promote e-cigarettes are particularly concerning but are understudied. We examined the association between AYAs' use of 11 different social media platforms (e.g. Facebook, Twitter, Instagram, TikTok, and YouTube) and exposure to social media e-cigarette influencers.
objectivesFrom November 2022 to February 2023, we conducted an online, US national survey of AYAs (14-29 years) who endorsed past-30-day e-cigarette use. We used binomial logistic regression to examine associations between the frequency of use of each social media platform and following e-cigarette influencers, controlling for age, sex, race, ethnicity, e-cigarette use frequency, and other tobacco and substance use (i.e., alcohol and cannabis). The model was stratified by adolescents (14-17 years;
resultsThe most frequently used social media platforms were Snapchat, TikTok and Instagram among adolescents, and YouTube, Instagram and TikTok among young adults. In adjusted models, following e-cigarette influencers was associated with more frequent use of TikTok (adjusted odds ratio [95% CI]; 1.33 [1.05, 1.68]) and Pinterest (1.18 [1.02, 1.38]) among adolescents, and more frequent use of Twitter (1.17 [1.06, 1.29]) among young adults.
conclusionsThe use of different platforms was associated with exposure to e-cigarette influencers: TikTok and Pinterest among adolescents and Twitter among young adults. These findings can inform tobacco regulatory policy and social media platform restrictions of e-cigarette influencers on the platforms that are popular among AYAs.
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