ArticleHeliyon2024
A study on satisfaction evaluation of Chinese mainstream short video platforms based on grounded theory and CRITIC-VIKOR.
Article in Heliyon, 2024. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 11 papers.
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Who cites it
11 citing papers in PubMed.
- TikTok, RedNote, and Bilibili as sources of medical information on chronic obstructive pulmonary disease: a cross-platform content analysis.Journal of thoracic disease · 2026Article
- Quality and reliability of aortic dissection-related health information on TikTok and Bilibili: a cross-sectional content analysis study.Journal of thoracic disease · 2026Article
- A cross-sectional analysis of the quality and reliability of Wilson disease videos on Bilibili, Douyin, and Kuaishou.Scientific reports · 2026Article
- Quality and reliability of hyperlipidemia-related short videos on mainstream social media platforms: a cross-sectional study.Scientific reports · 2026Article
- The quality and reliability of short videos on acute myeloid leukemia on Bilibili and TikTok: A cross-sectional study.Medicine · 2026Article
- Construction of an evaluation index system for user satisfaction with immersive virtual reality exergaming.Frontiers in psychology · 2026Article
- Examining the influence of user experience on functional value, satisfaction, and usage intention in OTT video platforms.PloS one · 2026Article
- Quality and dissemination of thyroid cancer information on short-video platforms a cross-platform evaluation.Scientific reports · 2025Article
- Quality, reliability, and dissemination of lung cancer information on short-video platforms in China: a cross-platform content analysis of TikTok, Kwai, and Rednote.Frontiers in public health · 2025Article
- Short videos platforms as sources of health information about cervical cancer screening: A content and quality analysis.Digital healthArticle
- The quality and reliability of short videos about premature ovarian failure on Bilibili and TikTok: Cross-sectional study.Digital healthArticle
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Authors and funding
6 authors.
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Abstract
In recent years, Chinese short video platforms have experienced vigorous development, accompanied by increasing expectations and demands from users. This study aims to explore the factors influencing user satisfaction on mainstream Chinese short video platforms and provide a scientific and objective evaluation framework to support the enhancement of user satisfaction and the development of short video platforms. Through a combination of qualitative and quantitative research methods, multiple mainstream Chinese short video platforms were evaluated and analyzed. Firstly, semi-structured interviews with users were conducted using Grounded Theory to delve into the key factors shaping users' expectations, needs, and satisfaction towards short video platforms. Secondly, the CRITIC-VIKOR method was employed to assign comprehensive weights to various factors and to evaluate the satisfaction levels of the mainstream platforms. The study revealed that the core categories affecting user satisfaction include content quality and interaction, trust and values, and user experience. The weighted values of the main categories are as follows: interface and interaction design 0.124, personalized experience 0.115, platform stability and performance 0.075, privacy and security 0.133, user service and communication 0.060, social impact and values 0.124, content quality and diversity 0.088, social interaction 0.094, and advertising experience 0.186. Furthermore, the satisfaction evaluation of mainstream short video platforms indicated that bilibili platform garnered the highest user satisfaction among surveyed users. This study provides specific directions for improving user experience and enhancing user satisfaction for short video platforms, while also offering a evaluation framework based on Grounded Theory and CRITIC-VIKOR method for similar studies, thus expanding the theoretical and practical fields of user satisfaction research.
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