Evidence map›Paper›PMID 38671982›Full record

ArticleBrain sciences2024

Radio, Podcasts, and Music Streaming-An Electroencephalography and Physiological Analysis of Listeners' Attitude, Attention, Memory, and Engagement.

Shannon Bosshard, Emma Rodero, Isabel Rodríguez-de-Dios, Jamie Brickner

Abstract read
PubMed Full text at PMC Publisher
In one paragraph

Article in Brain sciences, 2024. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 1 paper.

0numbers the graph read from it
0cells of the map it votes in
1citing papers in PubMed
–field-weighted citation impact
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

1 citing paper in PubMed.

  1. Article
4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

4 authors.

Shannon BosshardARN Neurolab, Australian Radio Network, Sydney, NSW 2113, Australia.
Emma RoderoMedia Psychology Lab, Department of Communication, Pompeu Fabra University and UPF-Barcelona School of Management, 08002 Barcelona, Spain.ORCID 0000-0003-0948-3400
Isabel Rodríguez-de-DiosMedia Psychology Lab, Department of Communication, Pompeu Fabra University and UPF-Barcelona School of Management, 08002 Barcelona, Spain.ORCID 0000-0003-2460-7889
Jamie BricknerWhiting School of Engineering, Johns Hopkins University, Baltimore, MD 21218, USA.ORCID 0009-0003-8995-9575

Funding

No grant is acknowledged in the PubMed record.

6 · The paper itself

Abstract

Whilst radio, podcasts, and music streaming are considered unique audio formats that offer brands different opportunities, limited research has explored this notion. This current study analyses how the brain responds to these formats and suggests that they offer different branding opportunities. Participants' engagement, attitude, attention, memory, and physiological arousal were measured while each audio format was consumed. The results revealed that music streaming elicited more positive attitudes, higher attention, greater levels of memory encoding, and increased physiological arousal compared to either radio or podcasts. This study emphasises the importance for brands of utilising diverse audio channels for unique branding and marketing opportunities.

Indexed as

audioEEGmarketingmedianeurosciencepodcastsradio

Identifiers

PMID38671982
PMCPMC11047838

What OpenQuestion holds

Textmetadata
LicenceCC BY
Read underepoch 390

Registered trials

None linked

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.