ArticleGlobal journal of flexible systems management2021
Technology and Entrepreneurial Marketing Decisions During COVID-19.
Article in Global journal of flexible systems management, 2021. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 12 papers.
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Who cites it
12 citing papers in PubMed, 89 citations in OpenAlex.
- Article
- The Consequences of COVID-19 Disruption on Sustainable Economy in the Top 30 High-Tech Innovative Countries.Global journal of flexible systems management · 2023Article
- Supply chain disruption during the COVID-19 pandemic: Recognizing potential disruption management strategies.International journal of disaster risk reduction : IJDRR · 2022Review
- The Mechanisms of Collective Resilience in a Crisis Context: The Case of The 'COVID-19' Crisis.Global journal of flexible systems management · 2022Article
- Highlighting artificial intelligence roles in business area Amid the COVID-19 crisis.Procedia computer science · 2022Article
- Lean Entrepreneurship and SME Practice in a Post COVID-19 Pandemic Era: A Conceptual Discourse from Nigeria.Global journal of flexible systems management · 2022Article
- How does tourist perception lead to tourist hesitation? Empirical evidence from Bangladesh.Environment, development and sustainability · 2022Article
- Receptivity of Governmental Communication and Its Effectiveness During COVID-19 Pandemic Emergency in Vietnam: A Qualitative Study.Global journal of flexible systems management · 2021Article
- Individual Resilience in the Organization in the Face of Crisis: Study of the Concept in the Context of COVID-19.Global journal of flexible systems management · 2021Article
- Flexibility and Resilience in Corporate Decision Making: A New Sustainability-Based Risk Management System in Uncertain Times.Global journal of flexible systems management · 2021Article
- Evaluation of Flexible Strategies to Manage the COVID-19 Pandemic in the Education Sector.Global journal of flexible systems management · 2021Article
- Kerala's Innovations and Flexibility for Covid-19 Recovery: Storytelling using Systems Thinking.Global journal of flexible systems management · 2021Article
Corrections and comments
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Authors and funding
2 authors at 1 institution in 1 country.
Funding
No grant is acknowledged in the PubMed record.
Abstract
The prime concern of this study is to explore how technology influences entrepreneurial marketing decisions during the world pandemic (COVID-19). The study uses a sample of 127 SMEs from Bangladesh. Data were collected by sending out questionnaires electronically and by mail. Smart PLS (SEM) 3.0 was used to analyse the data following the quantitative method. The study reveals positive and significant relationships between entrepreneurial opportunity recognition, opportunity development and opportunity exploitation with their entrepreneurial marketing decisions. It also claims that entrepreneurial passion mediates the relationship between entrepreneurial opportunity recognition and opportunity development with their entrepreneurial marketing decisions. However, entrepreneurial passion does not mediate the relationship between entrepreneurial opportunity exploitation and entrepreneurial marketing decisions. The study offers researchers a broader and more wide-ranging view of the importance of artificial intelligence in small firms. Researchers, educators and practitioners will benefit from the findings. The analyses are more complex and varied than the methodologies used in most of the limited previous research.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.