ArticleJournal of consumer behaviour
Impact of COVID-19 on consumers' impulse buying behavior of fitness products: A moderated mediation model.
Article in Journal of consumer behaviour. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 11 papers.
What it found
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Who cites it
11 citing papers in PubMed.
- Study on the influence of sports consumption decisions of college students in commercial fitness clubs in the post pandemic era of COVID- 19.BMC public health · 2025Article
- The influence of fitness celebrity livestream on women's exercise behavior intention: a moderated mediation model.Frontiers in psychology · 2025Article
- Perceived COVID-19 crisis strength and teachers' emotional labor: mediating role of interpersonal stress and moderating role of gender.Frontiers in psychology · 2024Article
- Purchase Channels and Motivation for Exercise in the Slovenian Population: Customer Behavior as a Guarantee of Fitness Center Sustainability.Behavioral sciences (Basel, Switzerland) · 2023Article
- COVID-19 and telemedicine: A netnography approach.Technological forecasting and social change · 2023Article
- Changes in shopping habits during COVID-19.SN business & economics · 2023Review
- The Effect of Social Appearance Anxiety on the Online Impulse Purchases of Fashionable Outfits Among Female College Students During Pandemic Periods: The Mediating Role of Self-Control and the Moderating Role of Subjective Socioeconomic Status.Psychology research and behavior management · 2023Article
- Increasing exercise participation during the COVID-19 pandemic: the buffering role of nostalgia.Frontiers in psychology · 2023Article
- Exercise Participation during the COVID-19 Pandemic: Anxiety, Stress, and Precautionary Behavior.Behavioral sciences (Basel, Switzerland) · 2022Article
- Positive behavioral change during the COVID-19 crisis: The role of optimism and collective resilience.Journal of consumer behaviour · 2022Article
- Impact of COVID-19 on consumers' impulse buying behavior of fitness products: A moderated mediation model.Journal of consumer behaviourArticle
Corrections and comments
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Authors and funding
3 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
During the COVID-19 pandemic, consumers are found to be more impulsive to purchase fitness products online. Accordingly, the purpose of this study was to investigate a moderated mediation model of consumers' perception of COVID-19 and impulse buying behavior through fear moderated by income. A total of 608 responses were collected from consumers in the United States, and this study employed partial least squares structural equation modeling (PLS-SEM) to examine the hypothesized relationships in the research model. The results showed that the perception of COVID-19 had a positive influence on fear, which in turn led to impulse buying behavior of fitness products. Moreover, consumers' income levels negatively moderated the positive relationship between fear and impulse buying behavior. The findings contribute to a better understanding of consumers' behavior and offer practical implications that enable marketers and retailers to predict consumers' behavior during the COVID-19 pandemic.
Identifiers
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.