Domain Specificity vs. Domain Generality: The Case of Faces and Words.

Faces and words are ever-present stimuli in social environments that require fine-grained, efficient discrimination of their constituents in order to acquire meaning. Provided that these stimuli share multiple characteristics, while simultaneously being different visual object categories in important ways, a debate has ensued pertaining to whether their processing can be reduced to a common mechanism or whether each category mobilizes exclusive resources. We thus first present briefly domain-specific and domain-general accounts, as opposing perspectives that highlight the absence and presence of commonalities in face and word processing, respectively. We then focus on how faces and words are processed. While faces are usually associated with holistic processing of facial features, to create a perceptual whole, there is no such consensus pertaining to word processing. Words have been argued to rely on either letter-by-letter processing or in a way closer to that of faces, since they are also objects of expertise. Lastly, we advance the debate by providing an overview of our latest research findings. These findings provide a more direct comparison of face and word processing, by incorporating both stimuli in one task concurrently.