Factors associated with positive body image among Palestinian university female students, cross-sectional study.

Background: Studies suggested that body image is influenced by biological, psychological, historical, individual, cultural, and social factors. This study aimed to investigate the relationship between body image, lifestyle, social pressure, and social media in Palestinian female university students. Method: A sample of 905 female undergraduate students (mean age: 20 ± 1.55 years old) from Palestinian universities were included in this cross-sectional study. In this study, the Body Appreciation Scale (BAS-2) was used for measuring body appreciation. Data were analyzed using Statistical Package for the Social Sciences (SPSS) version 28. One-way ANOVA, independent t-test, Cohen's d and Partial Eta Square, Pearson's correlation, and simple linear regression tests were performed. In addition, a mixed regression model was used to identify the predictors of Body Appreciation. Results: It was found that higher BMI, following models and celebrities on social media, following models/celebrities' nutritional advice, self-perceived family and friends pressure, previous dieting, and longer daily phone time were associated with lower body appreciation among female university students. While physical activity was associated with higher body appreciation. Conclusion: Body appreciation was significantly associated to lifestyle, social pressure, and social media use in the study sample. A higher BMI, following models and celebrities on social media, family and friend pressure, dieting, and daily phone use time decreased body appreciation. While being more physically active was linked to a higher body appreciation.