Evidence map›Paper›PMID 38502162›Full record

Trial reportJMIR mental health2024

The Effect of Explicit Suicide Language in Engagement With a Suicide Prevention Search Page Help-Seeking Prompt: Nonrandomized Trial.

Sandersan Onie, Susanne Oliver Armstrong, Natasha Josifovski, Patrick Berlinquette, Nicola Livingstone, Sarah Holland, Coco Finemore, Nyree Gale, Emma Elder, George Laggis and 5 more

Abstract readClinical Trial
PubMed Full text at PMC Publisher
In one paragraph

Trial report in JMIR mental health, 2024. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 6 papers.

0numbers the graph read from it
0cells of the map it votes in
6citing papers in PubMed
–field-weighted citation impact
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

6 citing papers in PubMed.

  1. Article
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4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

15 authors.

Sandersan OnieBlack Dog Institute, University of New South Wales, Sydney, Australia.ORCID 0000-0003-2147-8102
Susanne Oliver ArmstrongBlack Dog Institute, University of New South Wales, Sydney, Australia.ORCID 0000-0003-0344-4398
Natasha JosifovskiBlack Dog Institute, University of New South Wales, Sydney, Australia.ORCID 0000-0002-7600-2745
Patrick BerlinquetteBERLIN SEM, New York, NY, United States.ORCID 0000-0002-1242-8552
Nicola LivingstoneBlack Dog Institute, University of New South Wales, Sydney, Australia.ORCID 0000-0002-7600-2745
Sarah HollandBlack Dog Institute, University of New South Wales, Sydney, Australia.ORCID 0000-0001-9565-5699
Coco FinemoreBlack Dog Institute, University of New South Wales, Sydney, Australia.ORCID 0000-0003-4757-1866
Nyree GaleBlack Dog Institute, University of New South Wales, Sydney, Australia.ORCID 0000-0002-2733-3679
Emma ElderBlack Dog Institute, University of New South Wales, Sydney, Australia.ORCID 0000-0003-4455-0146
George LaggisBlack Dog Institute, University of New South Wales, Sydney, Australia.ORCID 0000-0001-5528-2541
Cassandra HeffernanBlack Dog Institute, University of New South Wales, Sydney, Australia.ORCID 0000-0001-9722-7970
Adam TheobaldBlack Dog Institute, University of New South Wales, Sydney, Australia.ORCID 0000-0002-7666-4992
Michelle TorokBlack Dog Institute, University of New South Wales, Sydney, Australia.ORCID 0000-0003-3741-8075
Fiona ShandBlack Dog Institute, University of New South Wales, Sydney, Australia.ORCID 0000-0001-6765-228X
Mark LarsenBlack Dog Institute, University of New South Wales, Sydney, Australia.ORCID 0000-0002-0272-2053

Funding

No grant is acknowledged in the PubMed record.

6 · The paper itself

Abstract

backgroundGiven that signage, messaging, and advertisements (ads) are the gateway to many interventions in suicide prevention, it is important that we understand what type of messaging works best for whom.

objectiveWe investigated whether explicitly mentioning suicide increases engagement using internet ads by investigating engagement with campaigns with different categories of keywords searched, which may reflect different cognitive states.

methodsWe ran a 2-arm study Australia-wide, with or without ads featuring explicit suicide wording. We analyzed whether there were differences in engagement for campaigns with explicit and nonexplicit ads for low-risk (distressed but not explicitly suicidal), high-risk (explicitly suicidal), and help-seeking for suicide keywords.

resultsOur analyses revealed that having explicit wording has opposite effects, depending on the search terms used: explicit wording reduced the engagement rate for individuals searching for low-risk keywords but increased engagement for those using high-risk keywords.

conclusionsThe findings suggest that individuals who are aware of their suicidality respond better to campaigns that explicitly use the word "suicide." We found that individuals who search for low-risk keywords also respond to explicit ads, suggesting that some individuals who are experiencing suicidality search for low-risk keywords.

Indexed as

SuicideSuicide PreventionAustraliaHumansLanguageSuicidal Ideationadvertisementadvertisementscampaigncampaignsdistressengagementexplicit wordingGoogleGoogle Adshelp seekinginformation seekinginternet searchmental healthmessagingprevention signagepromptpromptssearchsearchingsuicidalsuicidesuicide prevention

Identifiers

PMID38502162
PMCPMC10988366

What OpenQuestion holds

Textmetadata
LicenceCC BY
Read underepoch 390

Registered trials

None linked

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.