Evidence map›Paper›PMID 38500672›Full record

ArticleFrontiers in artificial intelligence2024

Decoding Gen Z: AI's influence on brand trust and purchasing behavior.

Cristobal Rodolfo Guerra-Tamez, Keila Kraul Flores, Gabriela Mariah Serna-Mendiburu, David Chavelas Robles, Jorge Ibarra Cortés

Abstract read
PubMed Full text at PMC Publisher
In one paragraph

Article in Frontiers in artificial intelligence, 2024. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 4 papers.

0numbers the graph read from it
0cells of the map it votes in
4citing papers in PubMed
–field-weighted citation impact
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

4 citing papers in PubMed.

  1. Article
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4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

5 authors.

Cristobal Rodolfo Guerra-TamezArt and Design Department, Centro Roberto Garza Sada de Arte, Arquitectura y Diseño, Universidad de Monterrey, Nuevo León, Mexico.
Keila Kraul FloresDepartment of Marketing and Analysis, Instituto Tecnológico y de Estudios Superiores de Monterrey, Monterrey, Nuevo León, Mexico.
Gabriela Mariah Serna-MendiburuArt and Design Department, Centro Roberto Garza Sada de Arte, Arquitectura y Diseño, Universidad de Monterrey, Nuevo León, Mexico.
David Chavelas RoblesArt and Design Department, Centro Roberto Garza Sada de Arte, Arquitectura y Diseño, Universidad de Monterrey, Nuevo León, Mexico.
Jorge Ibarra CortésDepartment of Marketing and Analysis, Instituto Tecnológico y de Estudios Superiores de Monterrey, Monterrey, Nuevo León, Mexico.

Funding

No grant is acknowledged in the PubMed record.

6 · The paper itself

Abstract

This study focuses on the role of AI in shaping Generation Z's consumer behaviors across fashion, technology, beauty, and education sectors. Analyzing responses from 224 participants, our findings reveal that AI exposure, attitude toward AI, and AI accuracy perception significantly enhance brand trust, which in turn positively impacts purchasing decisions. Notably, flow experience acts as a mediator between brand trust and purchasing decisions. These insights underscore the critical role of AI in developing brand trust and influencing purchasing choices among Generation Z, offering valuable implications for marketers in an increasingly digital landscape.

Indexed as

artificial intelligencebrand trustconsumer behaviorflow experienceGen Z

Identifiers

PMID38500672
PMCPMC10944976

What OpenQuestion holds

Textmetadata
LicenceCC BY
Read underepoch 390

Registered trials

None linked

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.