ArticlePublic health nutrition2024
Is this advertisement designed to appeal to you? Adolescents' views about Instagram advertisements promoting ultra-processed products.
Article in Public health nutrition, 2024. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 5 papers.
What it found
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The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
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Who cites it
5 citing papers in PubMed, 7 citations in OpenAlex.
- Screen use and consumption of ultra-processed foods among Brazilian adolescents.Revista de saude publica · 2026Article
- Adolescents' spontaneous recall of food and beverage advertisements on digital media: a cross-sectional survey in Montevideo, Uruguay.Public health nutrition · 2025Article
- Associations between exposure to digital food marketing and food consumption in adolescence: a cross-sectional study in an emerging country.BMC public health · 2025Article
- Perceptions of Food Marketing and Media Use among Canadian Teenagers: A Cross-Sectional Survey.Nutrients · 2024Article
- Diet Quality and Resilience through Adulthood: A Cross-Sectional Analysis of the WELL for Life Study.Nutrients · 2024Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
5 authors at 2 institutions in 2 countries.
Funding
No grant is acknowledged in the PubMed record.
Abstract
objectiveExamine the key elements that characterise social media advertisements targeted at adolescents by asking adolescents which features of Instagram ads promoting ultra-processed products make them designed to appeal to adolescents.
designInstagram ads promoting ultra-processed products and brands were selected from a database in which ads had been classified regarding whether they were primarily targeted at adolescents from an adult perspective. Adolescents completed a sorting task in small groups and were requested to reach a consensus through discussions and sticky notes regarding whether sixty ads were designed to appeal to them. The sorting task was analysed using content analysis based on inductive coding.
settingOne private secondary school and two after-school clubs.
participantsConvenience sample of 105 Uruguayan adolescents aged 11-17 years.
resultsTen categories were identified regarding the reasons for sorting ads as (not) designed to appeal to adolescents: product type, graphic design, explicit references to age groups, language, activities or themes, memes, celebrities, characters, promotions and novelty. Product type emerged as a key element, with adolescents perceiving ads as designed to appeal to them simply because they promoted specific products.
conclusionsThis research contributes to the validation of criteria defined in previous studies and can be used for the development of tools to monitor the prevalence and power of adolescent-targeted digital marketing. However, the importance attributed to type of product suggests that regulations should not exclusively focus on exposure to digital marketing specifically targeted at adolescents but also on exposure to marketing in general.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.