ArticlePeerJ. Computer science2024
Research on the perception of the terrain image of the tourism destination based on multimodal user-generated content data.
Article in PeerJ. Computer science, 2024. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 1 paper.
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
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Who cites it
1 citing paper in PubMed.
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Authors and funding
2 authors.
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Abstract
Destination image is a powerful means by which destinations compete in the tourism industry, and the accurate identification of a destination image better serves destination marketing and management. This study uses multimodal data, such as text, images, and videos uploaded by tourists, to construct a comprehensive and systematic destination image process. The "cognitive-emotional-overall image" model, latent Dirichlet allocation (LDA) model, and deep residual neural networks are implemented to build a framework to examine the perception of a destination image, travelogues, and short videos from the sources called Ctrip, Qunar, and TikTok. The results show that tourists' overall perception of Sanya is based mainly on the cognitive image of natural scenery, human resources, and food. In addition, there are differences between textual and visual cognitive images among the perceptual images when multimodal data is under consideration. Furthermore, tourists have an overall positive affective image of Sanya as a destination.
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