ArticleScientific reports2024
Pro-environmental behavior regarding single-use plastics reduction in urban-rural communities of Thailand: Implication for public policy.
Article in Scientific reports, 2024. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 6 papers.
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Who cites it
6 citing papers in PubMed.
- Exploring Knowledge, Attitudes, Practices, Environmental Concerns, and Barriers to Biodegradable Packaging Among University Students at Two Public Universities in Bangladesh: A Cross-Sectional Study.Health science reports · 2026Article
- Do pro-environmental factors influence sustainable behavior? The moderating role of climate change concern in China and Pakistan.Frontiers in psychology · 2026Article
- Behavioral factors linking sustainability and animal welfare in dairy farming.Scientific reports · 2025Article
- Exploring environmentally responsible behavior of megaproject contractors using an extended theory of planned behavior.Scientific reports · 2025Article
- Knowledge, attitudes and practice of consumers towards single-use plastics at Korle-Gonno, Ghana.PloS one · 2025Article
- Psychological distance and pro-environmental behavior: Insights from wildfire-affected PCT hikers.Frontiers in psychology · 2025Article
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Authors and funding
7 authors.
Funding
Abstract
The study investigates residents' behavior towards reducing the use of single-use plastic (SUP), specifically in the context of food packaging. The widespread view holds that pro-environmental behavior (PB) results from a person's moral and rational deliberations. In reducing single-use plastic (SUP) consumption and waste, the relative roles of rationality and morality models in validating PB among rural and urban residents are not yet clear. In this empirical study, we compared the relative efficacy of two models for explaining people's SUP reduction behavior: the theory of planned behavior (TPB; rationality) and the value belief norm (VBN; morality). We investigated Thailand's rural (Sichang Island) and metropolitan (Nonthaburi city) areas. As a result, we surveyed people living on Sichang Island (n = 255) and in Nonthaburi city (n = 310). We employed structural equation modeling (SEM) for data analysis in this study. Findings showed that while morality better justified all the study participants' SUP reduction behavior, rationality underpinned behaviors of rural residents, while morality better explained the actions of city residents. We discussed future theoretical development and a policy roadmap based on these findings.
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