ArticleFrontiers in nutrition2023
The food and beverage cues in digital marketing model: special considerations of social media, gaming, and livestreaming environments for food marketing and eating behavior research.
Article in Frontiers in nutrition, 2023. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 22 papers, 2 of them syntheses that pooled it.
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Who cites it
22 citing papers in PubMed, 2 syntheses or guidelines pooled it.
- Digital Marketing Strategies for Sustainable Food and Beverage Brands: A Bibliometric Systematic Literature Review.F1000Research · 2026Pooled it
- Impact of food, beverage, and alcohol brand marketing on consumptive behaviors and health in children and adults: A systematic review and meta-analysis.Obesity reviews : an official journal of the International Association for the Study of Obesity · 2025Pooled it
- The impact of food marketing via video game live streaming on snack intake in adolescents: a randomised controlled trial.Public health nutrition · 2025Trial
- Trial
- Psychology of Eating the Future: Consumer Acceptance, Digital Influence and Behavioral Drivers of Novel Foods.Foods (Basel, Switzerland) · 2026Review
- Integrating Policies that Enable Minimally Processed Foods with Policies that Restrict Ultra-Processed Foods for Obesity and Noncommunicable Disease Prevention.Current obesity reports · 2026Review
- Health anxiety and collective sense-making in the Chinese social media sphere: a topic modeling assessment of Weibo chatters.BMC public health · 2026Article
- Digitalization of the Retail Food Environment: Modernizing Food Access, Highlighting Health Equity, and Identifying Opportunities for Future Research and Practice.Journal of nutrition education and behavior · 2026Article
- Finnish children's exposure to paid-for digital food advertising: the pilot study.Public health nutrition · 2026Article
- Associations among hedonic hunger, digital obesity, and type 2 diabetes self-management.Frontiers in nutrition · 2026Article
- Global trends, projections, and inequalities in overweight and obesity among children and adolescents from 1990 to 2040: a modelling study.Frontiers in endocrinology · 2026Article
- Digital food advertising exposure and perceptions among school-age children: a mixed-methods study in Kazakhstan.Frontiers in public health · 2026Article
- Does food literacy influence healthy food choices? Findings from a cross-sectional study in Saudi Arabia.Frontiers in nutrition · 2026Article
- Examining Canadian youth's engagement with food companies via digital media.PLOS digital health · 2025Article
- Examining the Effect of Virtual Reality-Based Fast-Food Marketing on Eating-Related Outcomes in Young Adults: Protocol for a Randomized Controlled Trial.JMIR research protocols · 2025Article
- 'I want food to be tasty and healthy': school-children's experiences with nutrition education and messaging.Health promotion international · 2025Article
- Would Reducing Children's Exposure to Food Advertising Prevent Unhealthy Weight Gain?Current obesity reports · 2025Review
- Nutrition knowledge of primary schoolchildren in Poland from the parents' perspective based on qualitative studies.Scientific reports · 2025Article
- Article
- Virtual Reality-Based Food and Beverage Marketing: Potential Implications for Young People of Color, Knowledge Gaps, and Future Research Directions.JMIR public health and surveillance · 2024Article
Corrections and comments
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Authors and funding
8 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
Digital marketing to children, teens, and adults contributes to substantial exposure to cues and persuasive messages that drive the overconsumption of energy dense foods and sugary beverages. Previous food marketing research has focused on traditional media, but less is known about how marketing techniques translate within digital platforms, such as social media, livestreaming, and gaming. Building upon previous theories and models, we propose a new model entitled food and beverage cues in digital marketing (FBCDM). The FBCDM model specifies key marking elements and marketing integration strategies that are common on digital platforms and are hypothesized to enhance the effects of advertising and incentive sensitization process. FBCDM also categorizes measurable outcomes into three domains that include brand, food, and social outcomes. Additionally, repeated marketing exposure and the resulting outcomes are hypothesized to have long term consequences related to consumer markets, consumption behavior, culture, and health. We include a discussion of what is currently known about digital marketing exposure within the outcome domains, and we highlight gaps in research including the long-term consequences of digital marketing exposure. The FBCDM model provides a conceptual framework to guide future research to examine the digital marketing of food and beverages to children and adolescents in order to inform government and industry policies that restrict the aggressive marketing of products associated with obesity and adverse diet related outcomes.
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