ArticleFrontiers in psychology2024
Being there and being with them: the effects of visibility affordance of online short fitness video on users' intention to cloud fitness.
Article in Frontiers in psychology, 2024. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 6 papers.
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Who cites it
6 citing papers in PubMed.
- Exploring Common and Novel Actualized Affordances of Fitbit: Mixed Methods Study.JMIR human factors · 2026Article
- From screen to sweat: how platform features translate into exercise behavior via perceived value in online fitness live streaming.Frontiers in psychology · 2026Article
- Becomings beyond the ideal: women's fitness and digital subjectivities in the Douban women's fitness community.Frontiers in sports and active living · 2026Article
- The code of sustainable success in fitness apps: social comparison mechanism enabled by user facilitated supports.Frontiers in public health · 2025Article
- The influence of fitness celebrity livestream on women's exercise behavior intention: a moderated mediation model.Frontiers in psychology · 2025Article
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Corrections and comments
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Authors and funding
3 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
Introduction: Cloud fitness is transforming indoor exercise for young people in China. Recent studies have explored the correlation between media use and health-promoting behavior by examining the motivation of individuals and the credibility of influencers. However, the role of media affordance has thus far been largely overlooked. Drawing on the theory of Stimulus-Organism-Response (SOR), the study investigated the indirect effect of visibility affordance on the intention to exercise with fitness influencers in the context of cloud fitness through psychological variables. Methods: This paper, based on the online survey data ( Results: The paper draws the following conclusions: (1) Visibility affordance is positively related to the intention to exercise with fitness influencers. (2) Both the sense of social presence and immersion positively mediate the relationship between visibility affordance and the intention to exercise with fitness influencers. (3) The perceived popularity of the influencer positively moderates the relationship between social presence and the intention to exercise with fitness influencers and moderates the mediating role of social presence. Discussion: Consequently, this study enhances the existing body of knowledge in exercise behavior and health communication literature, and provides practical implications for short video platform, influencers and individuals in promoting healthier behaviors.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.