ReviewThe Lancet regional health. Southeast Asia2024
Are advertising policies affirmative in restricting the marketing of foods high in fat, salt and sugar (HFSS) in India?: evidence from SWOT Analysis.
Review in The Lancet regional health. Southeast Asia, 2024. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 6 papers.
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Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
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Who cites it
6 citing papers in PubMed.
- Public health approaches to combating childhood obesity in india: a mini‑review.European journal of clinical nutrition · 2026Review
- Fast Food, Health Impacts, and Policy Responses in China and India.Annals of global health · 2026Review
- What influences food choices of adolescents in India and how their food environment can be improved?BMC nutrition · 2025Article
- Strengthening legal measures to support access to nutritious foods and healthy food environments for adolescent girls in South Asia.BMJ (Clinical research ed.) · 2025Article
- Cricket, commerce, and public health: promotion of tobacco, alcohol, and high in fat, sugar, and salt products.Frontiers in digital health · 2025Article
- Factors that influence snacking behaviors among urban Indian adolescents - a qualitative inquiry.Frontiers in nutrition · 2025Article
Corrections and comments
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Authors and funding
14 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
The regulatory Indian environment for advertising high fat, salt, and sugar (HFSS) foods and non-alcoholic beverages, on various media was reviewed. Identified national-level policies were categorised as mandatory or self-regulatory based on legal content. For each mandatory regulation, Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis was undertaken to determine how existing policies could be strengthened to safeguard children from unhealthy food advertisements. Thirteen policies (nine mandatory; four self-regulatory) relevant to advertising in India were identified. Of the nine mandatory policies, Guidelines for Prevention of Misleading Advertisements and Endorsements for Misleading Advertisements, 2022, is the only policy that restricts HFSS food advertisements to children across all media. There are key shortfalls, including limited scope of 'child-targeted' advertisements and lack of criteria to define HFSS foods. A robust regulatory framework is needed to protect children from HFSS food marketing, not just what is 'directed' at them, with clear evidence-based food classification criteria.
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Registered trials
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