ArticleFrontiers in psychology2024
Value delivery in green consumption: the effect of advertisement value proposition on consumer perception and purchase intention.
Article in Frontiers in psychology, 2024. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 4 papers.
What it found
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
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Who cites it
4 citing papers in PubMed.
- The influences of perceived green advertising value and motivation types on green purchasing intention.Frontiers in psychology · 2026Article
- From Emotion to Action: How Framed Sustainability Messages Trigger Physiological Reactions and Influence Consumer Choices.Behavioral sciences (Basel, Switzerland) · 2025Article
- Information presentation: enhancing consumer purchase intention through nutritional supplement advertisement design.Frontiers in nutrition · 2025Article
- #NoDaysOff: examining the relationship between exercise habits and lifestyle-based consumer behavior.Frontiers in psychology · 2025Article
Corrections and comments
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Authors and funding
3 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
Amid the expanding green consumer market, companies are increasingly emphasizing their eco-friendly contributions in advertising. This study delves into the value delivery process within green consumption, guided by the service-dominant logic (S-D logic). A survey-based experiment with 589 responses reveals that the information frame in advertising significantly impacts consumer value perceptions and purchase intentions. Notably, the temporal frame of advertising plays a pivotal role, influencing consumers' value perceptions. Future framing enhances emotional value perceptions, while past framing promotes environmental value perceptions. This research enhances our understanding of value delivery mechanisms in green consumption and holds valuable implications for marketers of sustainable products.
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Registered trials
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