ArticleHeliyon2024
Understand the Chinese Z Generation consumers' Green hotel visit intention: An Extended Theory of Planned Behavior Model.
Article in Heliyon, 2024. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 4 papers.
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
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Who cites it
4 citing papers in PubMed.
- Changing the fate of rangelands through behavioral nudges for sustainable land use and management using an extended theory of planned behavior.Scientific reports · 2026Article
- Product feature and lifespan as a quality indicator for inducing eco-friendly furniture purchase.Heliyon · 2025Article
- Guests' Aesthetic experience with lifestyle hotels: An application of LDA topic modelling analysis.Heliyon · 2024Article
- The revival of spiritual practices: factors influencing the "seeking deities and offering prayers" behavior of China's Generation Z on social media in an atheistic context.Frontiers in psychology · 2024Article
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Authors and funding
5 authors.
Funding
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Abstract
In the context of growing environmental concerns and a shift towards sustainable tourism, understanding the behaviors of younger generations, particularly Generation Z, becomes crucial for the hotel industry. This study investigates the intentions of Chinese Generation Z consumers to visit green hotels, using an extended Theory of Planned Behavior (TPB) model incorporating multi-dimensional green perceived value. A questionnaire survey with 436 participants was conducted, and structural equation modeling was employed for data analysis. The study reveals that Functional value significantly shapes the inclination towards green hotels among Chinese Generation Z. Emotional value and Subjective norms also positively influence visit intentions, whereas social value, although not a significant driver, provides insights into the distinct nature of green consumption behaviors. This study's findings offer strategic insights for green hotel operators and policymakers to attract this demographic segment, emphasizing Chinese Generation Z consumers' unique preferences and values.
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