Evidence map›Paper›PMID 38309239›Full record

ArticleAddictive behaviors2024

The impact of "pinkwashed" alcohol advertisements on attitudes and beliefs: A randomized experiment with US adults.

Marissa G Hall, Cristina J Y Lee, David H Jernigan, Phoebe Ruggles, Melissa Cox, Callie Whitesell, Anna H Grummon

Abstract read
PubMed Full text at PMC Publisher
In one paragraph

Article in Addictive behaviors, 2024. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 2 papers.

0numbers the graph read from it
0cells of the map it votes in
2citing papers in PubMed
–field-weighted citation impact
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

2 citing papers in PubMed.

  1. When Risk Is Invisible: Alcohol-Cancer Communication on Social Media.Alcohol, clinical & experimental research · 2026
    Article
  2. Article
4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

7 authors.

Marissa G HallDepartment of Health Behavior, Gillings School of Global Public Health, University of North Carolina at Chapel Hill, Chapel Hill, NC, United States; Lineberger Comprehensive Cancer Center, University of North Carolina at Chapel Hill, Chapel Hill, NC, United States; Carolina Population Center, University of North Carolina at Chapel Hill, Chapel Hill, NC, United States. Electronic address: mghall@unc.edu.
Cristina J Y LeeDepartment of Pediatrics, Stanford University School of Medicine, Palo Alto, CA, United States. Electronic address: crisjlee@stanford.edu.
David H JerniganDepartment of Health Law, Policy, and Management, Boston University School of Public Health, Boston, MA, United States. Electronic address: dhjern@bu.edu.
Phoebe RugglesDepartment of Health Behavior, Gillings School of Global Public Health, University of North Carolina at Chapel Hill, Chapel Hill, NC, United States; Lineberger Comprehensive Cancer Center, University of North Carolina at Chapel Hill, Chapel Hill, NC, United States. Electronic address: pruggles@unc.edu.
Melissa CoxDepartment of Health Behavior, Gillings School of Global Public Health, University of North Carolina at Chapel Hill, Chapel Hill, NC, United States. Electronic address: coxmj@unc.edu.
Callie WhitesellDepartment of Health Behavior, Gillings School of Global Public Health, University of North Carolina at Chapel Hill, Chapel Hill, NC, United States. Electronic address: calliew@unc.edu.
Anna H GrummonDepartment of Pediatrics, Stanford University School of Medicine, Palo Alto, CA, United States; Department of Health Policy, Stanford University School of Medicine, Stanford, CA, United States. Electronic address: agrummon@stanford.edu.

Funding

Cancer Control Education ProgramT32CA057726 · NCI · UNIV OF NORTH CAROLINA CHAPEL HILL · PI Melissa B Gilkey, Melissa A. Troester · 2017 to 2026
$3.7M
Development of a Just-in-Time Adaptive Intervention to Reduce High-Intensity Drinking among Young AdultsK01AA028540 · NIAAA · UNIV OF NORTH CAROLINA CHAPEL HILL · PI COX, MELISSA JEAN · 2020 to 2024
$889k
Designing and Evaluating High-Impact Pictorial Health Warnings for Food ProductsK01HL147713 · NHLBI · UNIV OF NORTH CAROLINA CHAPEL HILL · PI HALL, MARISSA · 2019 to 2023
$738k
Developing and Evaluating Health and Environmental Messages to Improve Diet in Emerging AdultsK01HL158608 · NHLBI · STANFORD UNIVERSITY · PI Anna H Grummon · 2022 to 2026
$660k
NCI NIH HHS T32 CA057726NHLBI NIH HHS K01 HL147713NHLBI NIH HHS K01 HL158608NIAAA NIH HHS K01 AA028540
6 · The paper itself

Abstract

objectiveTo examine the impact of alcohol advertisements related to breast cancer awareness or charities (i.e., pinkwashed ads) on attitudes and beliefs.

methodsIn 2023, an online experiment randomized 602 US adults to view three pinkwashed ads for beer, wine, and liquor, or three standard ads for the same products.

resultsBreast cancer risk perceptions (average differential effect [ADE] = 0.03; p = 0.58)) and intentions to purchase the advertised product (ADE = -0.01, p = 0.95) did not differ by ad type. When informed about the link between alcohol and breast cancer, participants who viewed pinkwashed ads reported the ads were more misleading (ADE = 0.51, p < 0.001) and had stronger support for requiring alcohol breast cancer warnings (ADE = 0.23, p < 0.001). The pinkwashed ads for beer (but not for wine or liquor) led to greater: perceived product healthfulness (ADE = 0.16, p = 0.03), perceived social responsibility of the company (ADE = 0.18, p = 0.02), and favorable brand attitudes (ADE = 0.14, p = 0.03).

conclusionsInforming the public about pinkwashing increases perceptions of misleadingness and support for alcohol policies. POLICY IMPLICATIONS: Exposing the industry practice of pinkwashing could be a promising theme for campaigns to reduce alcohol consumption and increase support for alcohol policies.

Indexed as

AdvertisingBreast NeoplasmsAdultAlcohol DrinkingEthanolFemaleHumansIntentionEthanolAdvertisingAlcoholAlcohol marketingBreast cancerPinkwashing

Identifiers

PMID38309239
PMCPMC10923020

What OpenQuestion holds

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Read underepoch 390

Registered trials

None linked

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.