ArticleFrontiers in psychology2023
Influence of environmental awareness on the willingness to pay for green products: an analysis under the application of the theory of planned behavior in the Peruvian market.
Article in Frontiers in psychology, 2023. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 13 papers.
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Who cites it
13 citing papers in PubMed.
- Social Media Dynamics and Green Consumption-The Mediating Role of Environmental Attitudes and Green Self-Identity-Cross-Country Research.Foods (Basel, Switzerland) · 2026Article
- Explaining Willingness to Pay for Andean Grains Through Health Consciousness.Foods (Basel, Switzerland) · 2026Article
- Sustainability awareness assessment for university-level students in Cairo, Egypt.Scientific reports · 2026Article
- A game-theoretic analysis of production and coordination under combined carbon policies.PloS one · 2026Article
- Post COVID 19 economic recession shaping affective pathways of Gen Z's environmental behavior across spheres of action.Discover sustainability · 2026Article
- Predictors of female students' intentions toward urban forest conservation for climate change mitigation in Iran.Scientific reports · 2025Article
- Psychological Determinants of Healthy Food Purchase Intention: An Integrative Model Based on Health Consciousness.Nutrients · 2025Article
- The Perception of Organic Food Characteristics and the Demographic and Social Profile of Consumers: A Study of the Polish Market.Foods (Basel, Switzerland) · 2025Article
- Healthy Lifestyle Motivators of Willingness to Consume Healthy Food Brands: An Integrative Model.Foods (Basel, Switzerland) · 2025Article
- Factors influencing healthy product consumer behavior: an integrated model of purchase intention.Frontiers in public health · 2025Article
- Purchase Intention of Healthy Foods: The Determinant Role of Brand Image in the Market of a Developing Country.Foods (Basel, Switzerland) · 2024Article
- How enterprises' public welfare low-carbon behavior affects consumers' green purchase behavior.Heliyon · 2024Article
- Predicting willingness to consume healthy brand foods using the theory of planned behavior: the role of nutritional literacy.Frontiers in nutrition · 2024Article
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Authors and funding
6 authors.
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Abstract
Introduction: This paper aimed to build a predictive model through an empirical study to examine the influence of environmental awareness (EA) on attitude (ATT) and perceived behavioral control (PBC), as well as to determine the influence of the three variables of the theory of planned behavior (TPB) on willingness to pay (WP) for green products in the Peruvian market. Methods: A total of 405 Peruvian consumers were surveyed. Most of them were between the ages of 18 and 30 and single. To test the hypotheses, partial least squares (PLS-SEM) were used using the SamrtPls4 software. The results show the significant positive effect of EA on ATT and PBC. The positive and significant effect of ATT, SN, and PBC on WP was also tested A total of 405 Peruvian consumers were surveyed. Most of them were between 18 and 30 years old and single. To test the hypotheses, partial least squares (PLS-SEM) was used using SamrtPls4 software. Results: The results show the positive and significant effect of AD on ATT and PBC. The positive and significant effect of ATT, SN and PBC on WP was also tested. Discussion: The research provides antecedents that allow evaluation of the possibility that companies and governments adjust the dissemination strategies and related public policies regarding the impact of environmentally responsible behavior in order to contribute to the development of environmental awareness as a variable that promotes the disposition of consumers to pay for environmentally friendly products.
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