ArticlePublic health nutrition2024
Food marketing on digital platforms: what do teens see?
Article in Public health nutrition, 2024. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 5 papers.
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Who cites it
5 citing papers in PubMed.
- Finnish children's exposure to paid-for digital food advertising: the pilot study.Public health nutrition · 2026Article
- Outdoor food advertising landscape along school-age children's daily commute routes in Chengdu: implications for childhood obesity prevention.BMC public health · 2025Article
- Analysing celebrity and influencer marketing of food and beverages to adolescents on Instagram.Public health nutrition · 2025Article
- A scoping review of children's and parents' attitudes to and awareness of digital food marketing.Health promotion international · 2025Article
- Perceptions of Food Marketing and Media Use among Canadian Teenagers: A Cross-Sectional Survey.Nutrients · 2024Article
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Authors and funding
2 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
objectiveGiven the aggressive marketing of foods and beverages to teenagers on digital platforms, and the paucity of research documenting teen engagement with food marketing and its persuasive content, the objective of this study is to examine what teenagers see as teen-targeted food marketing on four popular digital platforms and to provide insight into the persuasive power of that marketing.
designThis is an exploratory, participatory research study, in which teenagers used a special mobile app to capture all teen-targeted food and beverage marketing they saw on digital media for 7 d. For each ad, participants identified the brand, product and specific appeals that made it teen-targeted, as well as the platform on which it was found.
settingOnline (digital media) with teenagers in Canada.
participantsTwo hundred and seventy-eight teenagers, aged 13-17 years, were participated. Most participants were girls (63 %) and older teenagers (58 % aged 16-17 years).
resultsParticipants captured 1392 teen-targeted food advertisements from Instagram, Snapchat, TikTok and YouTube. The greatest number of food marketing examples came from Instagram (46 %) (with no difference across genders or age), while beverages (28·7 %), fast food (25·1 %) and candy/chocolate were the top categories advertised. When it comes to persuasive power, visual style was the top choice across all platforms and participants, with other top techniques (special offer, theme and humour), ranking differently, depending on age, gender and platform.
conclusionsThis study provides insight into the nature of digital food marketing and its persuasive power for teenagers, highlighting considerations of selection and salience when it comes to examining food marketing and monitoring.
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