ArticleGlobalization and health2024
A comparative analysis of unhealthy food and beverage television advertising to children in Thailand, between 2014 and 2022.
Article in Globalization and health, 2024. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 4 papers.
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Who cites it
4 citing papers in PubMed.
- Commercial determinants of health: case study of ultra-processed food companies in Thailand.Globalization and health · 2025Article
- Scrutinizing the impact of two self-regulation policies on unhealthy food marketing in children's popular television in Malaysia: a multiple-year repeated evaluation using a harmonized protocol.Global health action · 2025Article
- Burdens of type 2 diabetes and cardiovascular disease attributable to sugar-sweetened beverages in 184 countries.Nature medicine · 2025Article
- Extent and Nature of Television Food and Nonalcoholic Beverage Marketing in 9 Asian Countries: Cross-Sectional Study Using a Harmonized Approach.JMIR pediatrics and parenting · 2024Article
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Authors and funding
3 authors.
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Abstract
backgroundFood marketing is a key factor that influences children's dietary behaviors. This study assessed the nature and extent of food and beverage advertising on television (TV) in 2014 and 2022 in Thailand.
methodsTV was recorded for one week in March 2014 and in May 2022 from 7-9am and 3-7 pm on weekends, and 3-7 pm on weekdays across two channels (64 h recorded each year). The nutrient profile model from Bureau of Nutrition, Ministry of Public Health Thailand was used to classify food and non-alcoholic beverages as: Group A ('healthy'), Group B ('less unhealthy') or Group C ('unhealthy').
resultsIn 2014, 475 food advertisements were identified, with on average of 6.3 unhealthy food advertisements per hour. In 2022, 659 food advertisements were identified, with an average of 9.2 unhealthy food advertisement per hour. In both time periods, the most frequently advertised food products were non-alcoholic beverages. The rate of unhealthy food advertising per hour of broadcast was significantly higher than for other moderately unhealthy and healthy foods, and was also significantly higher in 2022 than in 2014.
conclusionsFood and beverage advertising on Thai television is predominantly promotes unhealthy foods and, in particular, sugar-sweetened beverages. Therefore, Thai Government should enact new legislation to protect children from food TV ads in order to control both the frequency and nature of unhealthy TV food marketing to protect the health of Thai children.
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