ArticleHeliyon2024
Factors in consumers' purchase intention for Gejia batik.
Article in Heliyon, 2024. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 1 paper.
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
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Who cites it
1 citing paper in PubMed.
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Authors and funding
3 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
In China's vigorous development and inheritance of intangible cultural heritage, the sustainability and acceptability of intangible cultural heritage products have become a controversial subject. This study aims to explore the relationship between batik product qualia factors and the purchase intention for batik products and exammine the mediating role of consumer attitude in the relationship. We adopted quantitative research methods and used SPSS 26 and Process 2.15 software to test our hypotheses. We conducted extensive surveys of consumers of different ages, genders, income levels, and educational backgrounds, and finally, a total of 381 valid questionnaires were collected. The results showed that batik products' creativity, delicacy, beauty, and eco-friendliness were significantly and positively related to consumers' attitudes. In addition, creativity, beauty, and eco-friendliness, but not delicacy, were significantly and positively associated with consumers' purchase intention. Consumer attitude plays an intermediary role between qualia factors and purchase intention. This study analyzes Gejia batik from the perspective of qualia factors, breaking through the limitations of previous studies on the aspects of heritage protection and environmental protection. The study's results can inspire batik manufacturers or designers to enhance the competitiveness of batik design products in the tourism market.
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