ArticleFrontiers in psychology2023
A comparative study of self-praise on English and Chinese social media: strategies, themes, and motivations.
Article in Frontiers in psychology, 2023. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Not yet cited in PubMed.
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Abstract
The act of self-praise, a novel and prevalent discourse pattern on social media across different cultures, is still understudied. As such, this study delves into self-praise from linguistic and psychological perspectives by examining and comparing the strategies, themes, and motivations of self-praise on English and Chinese social media. A discourse-based analysis of the data comprising 200 posts from Twitter (English) users and 200 posts from Weibo (Chinese) users revealed that Twitter users favored more unmodified explicit self-praise strategies, while Weibo users opted for more implicit self-praise strategies. Both groups employed explicit self-praise equally, but with different sub-strategies. The most prevalent themes were appearance, competence/performance, skills, virtues, and self-encouragement. Appearance was more dominant among Twitter users, whereas skills and self-encouragement were more popular among Weibo users. Both groups valued competence/performance and virtues, but with different virtues. Twitter users valued cherishing friendship, bravery, and maturity, whereas Weibo users stressed kindness, cherishing kinship, and thoughtfulness. Two semi-structured interviews conducted with six Twitter participants and six Weibo participants indicated that the motivations for online self-praise in both groups were psychological needs such as self-flattery, self-presentation, and self-encouragement, while commercial profit was a motivation only for Weibo participants. This study also discusses the social and cultural factors that may account for these differences and provides implications for future research on online self-praise.
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