ArticleAsian Pacific journal of cancer prevention : APJCP2023
Validation of Mobile Messages for an mHealth Intervention for Smokeless Tobacco Cessation in India.
Article in Asian Pacific journal of cancer prevention : APJCP, 2023. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 2 papers.
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Who cites it
2 citing papers in PubMed.
- Transformative Multimedia Messages for Smokeless Tobacco Cessation: Tech-Savvy against Tobacco.Asian Pacific journal of cancer prevention : APJCP · 2024Article
- Qualitative research in oral health in India: A bibliometric analysis.Journal of oral biology and craniofacial researchReview
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Authors and funding
6 authors.
Funding
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Abstract
backgroundWith the growth in use of mobile messages for behaviour change, the need to incorporate personal needs and cultural characteristics of target users has been promoted. The study aimed to describe the findings of content validation of mobile messages designed to promote smokeless tobacco cessation in primary care.
methodsThis study used a concurrent mixed-method approach with 13 patients who were tobacco users at urban primary care clinics. The clarity and appeal of 32 messages were rated on a Likert scale from 1 to 10. A mean clarity and appeal score per message was generated. A 5-item discussion guide was used for in-depth interviews and data was analysed using framework analysis.
resultsParticipants found the content of the messages useful, and preferred shorter and audio formatted messages. The clarity scores for the messages ranged from 7.9 to 9.4 with an average score of 8.7 (SD 0.5). The appeal scores ranged from 7.3 to 9.2, with an average score of 8.5 (SD 0.6).
conclusionsTwenty-six from a total of 32 messages were found appropriate and finalised for use. This methodology can be used when developing contextually relevant mobile message interventions in other low resource settings.
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