Evidence map›Paper›PMID 38140316›Full record

ArticleNutrients2023

Assessing Antecedents of Restaurant's Brand Trust and Brand Loyalty, and Moderating Role of Food Healthiness.

Kyung-A Sun, Joonho Moon

Abstract read
In one paragraph

Article in Nutrients, 2023. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 4 papers.

0numbers the graph read from it
0cells of the map it votes in
4citing papers in PubMed
–field-weighted citation impact
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

4 citing papers in PubMed.

  1. Article
  2. Article
  3. Article
  4. Article
4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

2 authors.

Kyung-A SunDepartment of Tourism Management, Gachon University, Seongnam 13120, Republic of Korea.
Joonho MoonDepartment of Tourism Administration, Kangwon National University, Chuncheon 24341, Republic of Korea.ORCID 0000-0002-9095-2894

Funding

No grant is acknowledged in the PubMed record.

6 · The paper itself

Abstract

The purpose of this research was to apply DINESERV to a food brand: Shake Shack. Six sub-dimensions (e.g., taste, healthiness, employee service, price fairness, ambience, and convenience) were adopted. This study used brand trust and brand loyalty to explain attributes. This research additionally assessed the moderating impact of healthiness on the relationship between taste and brand loyalty. For data collection, this study used Amazon Mechanical Turk. The main instrument of this research is a survey. The number of valid observations was 353. Confirmatory factor analysis and a correlation matrix were used to ensure the convergent and discriminant validity of measurement items. Structural equation modeling was employed for hypothesis testing. Plus, Hayes process macro model 1 was employed to test the moderating effect of healthiness. Results indicated that brand trust was positively associated with taste (

Indexed as

Foods, SpecializedTrustResearch DesignRestaurantsSurveys and Questionnairesbrand loyaltybrand trustDINESERVfast foodmoderating effectShake Shack

Identifiers

PMID38140316
PMCPMC10745655

What OpenQuestion holds

Textmetadata
LicenceCC BY
Read underepoch 390

Registered trials

None linked

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.