ArticleCurrent issues in personality psychology2022
Materialism, conspicuous consumption, and brand engagement in self-concept: a study of teenagers.
Article in Current issues in personality psychology, 2022. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 2 papers.
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Who cites it
2 citing papers in PubMed.
- Early incorporation of body capital in adolescent beauty culture: A qualitative study of the 'Sephora Kids' phenomenon.PloS one · 2026Article
- Perceived parenting style and grit as predictors of self-concept of adolescents aged 10-20 in Slovakia.Current issues in personality psychology · 2025Article
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2 authors.
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Abstract
backgroundContemporary adolescents, also known as Generation Z, are an important group of consumers due to the role they play in today's economy. The present study investigates the relationship between materialism and brand engagement in self-concept (BESC) and whether conspicuous consumption is a mediator of this relationship in early, middle, and late adolescence. PARTICIPANTS AND PROCEDURE: The participants were 581 students from Poland, aged 13 to 17 (
resultsThe study indicated an association of higher materialism and higher conspicuous consumption with a higher level of BESC, where conspicuous consumption acts as a mediator of the correlation between materialism and BESC. Age also moderates this mediation, i.e., the older the teenagers are, the weaker is the analyzed mediation effect.
conclusionsThe research is part of an essential step in understanding the mechanism of BESC by testing a moderated mediation model in teenagers.
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