ArticleEuro surveillance : bulletin Europeen sur les maladies transmissibles = European communicable disease bulletin2023
Assessing the impact of a national social marketing campaign for antimicrobial resistance on public awareness, attitudes, and behaviour, and as a supportive tool for healthcare professionals, England, 2017 to 2019.
Article in Euro surveillance : bulletin Europeen sur les maladies transmissibles = European communicable disease bulletin, 2023. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 6 papers, 1 of them a synthesis that pooled it.
What it found
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
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Who cites it
6 citing papers in PubMed, 1 synthesis or guideline pooled it.
- Community-based interventions for management of antimicrobial resistance in Europe: a systematic review.European journal of public health · 2026Pooled it
- Comparing the Antimicrobial Resistance Crisis to the COVID-19 Pandemic: A Randomized Public Health Messaging Experiment.Clinical infectious diseases : an official publication of the Infectious Diseases Society of America · 2026Trial
- Social determinants of health and antimicrobial resistance in the UK: a scoping review.BMJ open · 2026Article
- Assessment of UK healthcare workers' knowledge, attitudes and practice towards antibiotics, antibiotic use and antibiotic resistance: comparing findings from 2019 and 2024 national surveys.JAC-antimicrobial resistance · 2025Article
- Public knowledge and attitudes towards antibiotic use across England - pre- and post-pandemic.BMC public health · 2025Article
- Prevalence and Antimicrobial Resistance Trends of Canine Uropathogens in a Veterinary Teaching Hospital in Northern Italy: A 10-Year Retrospective Study (2014-2023).Veterinary sciences · 2025Article
Corrections and comments
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Authors and funding
11 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
BackgroundPrevious United Kingdom campaigns targeting antimicrobial resistance (AMR) recommended running multimedia campaigns over an increased timeframe. The 3-year-long Keep Antibiotics Working (KAW) campaign was a mass media campaign in England targeting the public and general practitioners (GPs).MethodsEvery year, pre- and post-campaign questionnaire data were collected from the public, whereas post-campaign interview data were obtained from GPs. Data were weighted to allow pre- and post-campaign comparisons between independent samples. Significant changes in nominal and ordinal data were determined using Pearson's chi-squared (
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