ArticleScientific reports2023
Association between mass media exposure and infant and young child feeding practices in India: a cross-sectional study.
Article in Scientific reports, 2023. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 15 papers.
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15 citing papers in PubMed, 20 citations in OpenAlex.
- Determinants of Exclusive Breastfeeding for the First 6 Months Among Children Under Five in Internally Displaced Persons Camps in Eastern Democratic Republic of Congo; a Cross-Sectional Study.Public health challenges · 2026Article
- Risk Factors of Coexisting Form of Undernutrition Among Under-5 Children in Bangladesh: Evidence From BDHS 2022 Data in a Bayesian Setting.Child: care, health and development · 2026Article
- Geographic disparities in minimum dietary diversity among Indian children aged 6-23 months.International journal of health geographics · 2025Article
- Integrated Child Development Services (ICDS) and their contribution to improving complementary feeding practices among children aged 6-23 months in India: insights from a nationally representative survey.BMC public health · 2025Article
- Exclusive breastfeeding practices in Afghanistan: evidence from the 2022-2023 multiple indicator cluster survey.Journal of health, population, and nutrition · 2025Article
- Factors influencing exclusive breastfeeding in Sub-Saharan Africa: analysis of demographic and health surveys.BMC public health · 2025Article
- Can we convince the unvaccinated to vaccinate: lessons from COVID-19 vaccination.BMC public health · 2025Article
- Article
- Maternal media exposure and child anthropometric failures across 40 low- and middle-income countries.SSM - population health · 2025Article
- Prevalence and determinants of undernutrition in the urban slums of Belagavi: a cross-sectional study among young children.Frontiers in pediatrics · 2025Article
- Article
- Bottle-feeding practice and its associated factors among mothers of children aged 0 to 23 months in sub-Saharan Africa: a multi-level analysis of demographic and health surveys (2015-2022).BMC public health · 2024Article
- Reach and impact of a nationwide media campaign in Ethiopia for promoting safe breastfeeding practices in the context of the COVID-19 pandemic.BMC global and public health · 2024Article
- Article
- Geospatial pattern of level of minimum acceptable diet and its determinants among children aged 6-23 months in Ethiopia. Spatial and multiscale geographically weighted regression analysis.Frontiers in public health · 2024Article
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Authors and funding
3 authors at 3 institutions in 1 country.
Funding
No grant is acknowledged in the PubMed record.
Abstract
The first two years of life is a critical window for good nutrition. Promoting infant and young child feeding (IYCF) practices in the first two years can help improve child survival and promote healthy growth and development. Assessment of IYCF practices is important, especially in developing countries like India where optimal IYCF practices can potentially prevent 12% of all deaths under 5 years of age, to promote awareness and intervene appropriately. The objective of our study is to generate evidence for the association between different types of mass media and appropriate IYCF practices in India, including optimal breastfeeding and appropriate complementary feeding practices. A positive association between them can point to intervention at scale. We analyzed data from India's National Family Health Survey 5 (NFHS-5), 2019-2021. Multivariable logistic regression was used to examine the association of appropriate IYCF practices with mass media exposure. After controlling for demographics and socioeconomic status, the analyses showed that, overall, women who had exposure to television followed by newspaper and movies, had higher odds of adopting the recommended IYCF practices. The results also showed that the association of media exposure varied for different IYCF practices by geography. For instance, in the rural areas, television exposure was positively associated with all the IYCF practices, but in the urban areas, television exposure was positively associated with only early initiation of breastfeeding [OR 1.25; (95% CI 1.1-1.42)]. The study strengthens our understanding that an appropriate selection of mass media channels for intervention programs can promote IYCF practices at scale. Appropriately selecting the type of mass media to create awareness about different IYCF practices, in specific urban-rural settings, could help customize intervention programs to successfully influence IYCF behaviors.
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