Promoting Low-Carbon Purchase from Social Norms Perspective.

Dapeng Liang, Yang Fu, Mengting Liu, Jiayin Sun, Hongyan Wang

Abstract read

In one paragraph

Article in Behavioral sciences (Basel, Switzerland), 2023. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Not yet cited in PubMed.

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5 · Who and what money

Authors and funding

5 authors.

Dapeng LiangSchool of Economics and Management, Harbin Institute of Technology, Harbin 150001, China.

Yang FuSchool of Economics and Management, Harbin Institute of Technology, Harbin 150001, China.

Mengting LiuSchool of Economics and Management, Harbin Institute of Technology, Harbin 150001, China.

Jiayin SunSchool of Humanities, Social Science and Law, Harbin Institute of Technology, Harbin 150001, China.

Hongyan WangSchool of Mathematical Science, Heilongjiang University, Harbin 150080, China.

Funding

China Postdoctoral Science Foundation 2017M621291National Natural Science Foundation of China 71774039the Fundamental Research Funds for the Central Universities HIT.HSS.202126

6 · The paper itself

Abstract

The importance of individual consumption behavior in a low-carbon economy is gradually recognized. Social norms have a significant effect on individual purchase behavior. However, the influence mechanism of social norms still needs more research. We conducted two behavioral experiments to explore the specific factors: first, the effect of descriptive norms on personal low-carbon consumption behavior through feedback information, and second, a comparison with injunctive norms, focusing on the impact of the normative focus shift brought by punishment represented by the policy implementation. The results show that social norms can effectively promote individual low-carbon consumption through feedback and high policy implementation efficiency. In particular, after effective policy implementation becomes an inherent element of injunctive norms, injunctive norms are activated and become the focus of norms, significantly improving the purchase rate of low-carbon goods.

Indexed as

behavior experiment)descriptive normsinjunctive normslow-carbon purchase (individual behaviorpolicy implementation

Identifiers

PMID37887504

DOI10.3390/bs13100854

PMCPMC10604787

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LicenceCC BY

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Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.