A Sense of Scarcity Enhances the Above-Average Effect in Social Comparison.

Scarcity refers to a state in which an individual's resources do not satisfy his/her needs. A sense of scarcity evokes negative emotions. A fundamental strategy for coping with this negative threat is for people to emphasize the desirability of their personal traits. In this study, a 2 (sense of scarcity: high or low) × 2 (valence: positive or negative) mixed-design experiment was conducted to examine whether and how a sense of scarcity affected one's self-evaluation. Participants were assigned randomly to a high- or low-scarcity group. The chances of assistance rendered to an individual during a word puzzle task were manipulated to induce a high or low sense of scarcity. Then, participants were asked to make positive and negative trait judgments of themselves compared with their average peers. The results showed that people judged their personalities to be more desirable (i.e., more positive and less negative traits) than their average peers, manifesting the above-average effect. More importantly, people with a high sense of scarcity manifested a greater above-average effect than those with a low sense of scarcity. This study suggests that people could highlight their positive aspects to cope with predicaments in social life.