ArticleTobacco induced diseases2023
Exposure to e-cigarette advertising and young people's use of e-cigarettes: A four-country study.
Article in Tobacco induced diseases, 2023. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 17 papers, 1 of them a synthesis that pooled it.
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Who cites it
17 citing papers in PubMed, 1 synthesis or guideline pooled it.
- Impact of e-cigarette advertising, promotion, and sponsorship on cognition and behavior: a systematic review of public responses.BMC health services research · 2025Pooled it
- Article
- E-cigarettes and erectile dysfunction: biological mechanisms and research challenges.International journal of impotence research · 2026Review
- Awareness and use of e-cigarettes among Filipino adults: evidence from the 2015 and 2021 Global Adult Tobacco Surveys.BMJ public health · 2026Article
- Perceptions of Somali American male young adults in Salt Lake City about social media marketing of e-cigarettes: a pilot study.Frontiers in public health · 2026Article
- E-cigarette use among university students in Vietnam following the 2025 e-cigarette ban policy: A multicity cross-sectional survey.Tobacco induced diseases · 2026Article
- Clearing the fog: Australian medical students and the e-cigarette knowledge void - a cross-sectional survey.BMC medical education · 2025Article
- Protective Factors Against e-Cigarette Use Among First Nations People Aged 16-24 in the Next Generation Youth Wellbeing Study.Health promotion journal of Australia : official journal of Australian Association of Health Promotion Professionals · 2025Article
- Co-production of a youth advocacy video on the harms of e-cigarette advertising in Scotland.Health promotion international · 2025Article
- Review
- I Am My Peers: How Social Ties Influence E-Cigarette Attitudes, Policy Support, and Use.Open journal of psychology · 2025Article
- Sex-stratified analysis of marketing exposure and current e-cigarette use among Saudi adolescents.Frontiers in public health · 2025Article
- Cross-Country Comparison of Bans on Internet Tobacco Advertising, and Search Interest in Vaping Products.Tobacco use insights · 2025Article
- Australian parents' perceptions of the risks posed by harmful products to the health of children.Health promotion international · 2024Article
- Is e-cigarette advertising associated with e-cigarette use among young people? New survey evidence from Poland.Frontiers in public health · 2024Article
- Oral health status, self-perceptions, and risk awareness among young adult users of electronic cigarettes in Pakistan.Tobacco induced diseases · 2024Article
- Vaping ΔExpert review of clinical pharmacologyReview
Corrections and comments
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Authors and funding
5 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
introductionThe World Health Organization recommends banning all forms of e-cigarette advertising, promotion, and sponsorship. The aims of the present study were to: 1) examine young people's exposure to e-cigarette advertising across a wide range of media in four diverse countries; and 2) identify any association between the number of different types of media exposures and e-cigarette use.
methodsA cross-sectional online survey was administered to approximately 1000 people aged 15-30 years in Australia, China, India, and the United Kingdom (n=4107). The survey assessed demographic characteristics, e-cigarette and tobacco use, numbers of friends and family members who vape, and exposure to multiple forms of e-cigarette advertising (e.g. television, radio, print, and various types of social media). Descriptive analyses were conducted on those who had heard of e-cigarettes (n=3095, significance threshold p<0.001) and a logistic regression analysis was used to identify factors associated with e-cigarette ever use (significance threshold p<0.05).
resultsThe majority (85%) of respondents who had heard of e-cigarettes reported being exposed to e-cigarette advertising on at least one type of media, and the average number of types of media to which respondents were exposed was 5 (range: 0-17). The number of media types was significantly associated with ever use of e-cigarettes (OR=1.05; 95% CI: 1.02-1.08, p=0.001).
conclusionsDespite advertising restrictions in place in all four countries, large majorities of young people reported being exposed to e-cigarette advertising. Social media and advertising on/around vape shops and other retailers appear to be key exposure locations. Urgent attention is needed to address these forms of exposure given their apparent association with e-cigarette use.
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