ArticleHeliyon2023
How green intrinsic and extrinsic motivations interact, balance and imbalance with each other to trigger green purchase intention and behavior: A polynomial regression with response surface analysis.
Article in Heliyon, 2023. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 4 papers.
What it found
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
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Who cites it
4 citing papers in PubMed.
- Evaluating the Ethical Beliefs of the Peruvian Consumer After the COVID-19 Pandemic: An Approach from the Perspective of Green Consumption Orientation and Green Purchasing Intention.Behavioral sciences (Basel, Switzerland) · 2026Article
- Green Voice Behavior in Nursing: The Roles of Organizational Support, Intrinsic Motivation, and Psychological Safety.Journal of nursing management · 2026Article
- The influences of perceived green advertising value and motivation types on green purchasing intention.Frontiers in psychology · 2026Article
- Exploring the Drivers of Food Waste in the EU: A Multidimensional Analysis Using Cluster and Neural Network Models.Foods (Basel, Switzerland) · 2025Article
Corrections and comments
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Authors and funding
3 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
This research aims to examine how green extrinsic and intrinsic motivations individually and jointly affect green purchase intention and actual behavior, drawing on the integration of self-determination theory and the theory of planned behavior. Based upon a sample of 4062 consumers in Vietnam, we methodologically adopted a polynomial regression with response surface analysis to shed the light on how a higher degree of eco-friendly consumption intention and behavior is synthesized from the balance between high green extrinsic and intrinsic motivations. Conversely, a large imbalance between green extrinsic and intrinsic motivations will lower the level of environmentally friendly consumption. Additionally, this study indicates that green purchase intention is the most important predictor of green purchase behavior, and that green purchase intention significantly mediates the insolated and joint effects of green extrinsic and intrinsic motivations on eco-friendly consumption behavior.
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Registered trials
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