ArticlePloS one2023
Webcast marketing platform optimization via 6G R&D and the impact on brand content creation.
Article in PloS one, 2023. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Not yet cited in PubMed.
What it found
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
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Who cites it
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Corrections and comments
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Authors and funding
1 author.
Funding
No grant is acknowledged in the PubMed record.
Abstract
This work aims to investigate the development and management of cosmetics webcast marketing platforms, offering novel approaches for building and sustaining commercial brands. Firstly, an analysis of the current utilization of cosmetics webcast marketing platforms is conducted, identifying operational challenges associated with these platforms. Secondly, optimization strategies are proposed to address the identified issues by leveraging advancements in 6th Generation (6G) communication technology. Subsequently, a conceptual framework is established, employing big data interaction to examine the influence of webcast marketing platform experiences on brand fit. Multiple hypotheses are formulated to explore the relationship between platform experiences and brand fit. Finally, empirical analysis is performed within the context of the 5th Generation (5G) Mobile Communication Technology and extended to incorporate the 6G Mobile Communication Technology landscape. The results of the validation indicate the following: (1) the content generated by the webcast marketing platform has a positive impact on brand fit (β = 0.46, p<0.01; β = 0.31, p<0.05); (2) in the 6G network environment, a webcast marketing platform with high traffic transmission rates may enhance brand fit (β = 0.51, p<0.001); (3) the content generated by the webcast marketing platform exhibits significant positive regulatory effects on information-based and co-generated content (β = 0.42, p<0.01; β = 0.02, p<0.001). The findings of this work offer valuable insights for other scholars and researchers seeking to optimize webcast marketing platforms.
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Registered trials
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