ArticlePloS one2023
Analyzing sales of the Korean restaurant franchise during the COVID-19 pandemic with the mixed-effects model approach.
Article in PloS one, 2023. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Not yet cited in PubMed.
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
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Abstract
Using point-of-sales (POS) data, the sales trends of 48 member stores of a Korean restaurant franchise during the COVID-19 pandemic were analyzed. As daily sales are nested in each member store of a franchise, the hierarchical structure of POS data was fully and effectively utilized by employing a mixed-effects model. The results showed that although sales volumes in all member stores were negatively affected by the pandemic, the level of impact varied according to store location: sales at some stores were drastically reduced, while a few others even achieved a slight increase in sales during the pandemic. These findings suggest that the government support policy for small business owners should be designed in a locally optimized way, to take account of neighborhood characteristics and the degree of sales loss for individual business owners.
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